Senior Market Manager - National Internet 1:1 (East)

TELUS•Vancouver, BC

6d•Remote

About The Position

We're seeking a visionary strategist and execution leader to own all Internet Acquisition 1:1 campaign strategy and execution within the East region including email, SMS, push notifications and direct messaging channels. This is a temporary 18 month maternity leave coverage role providing strategic leadership during a critical growth phase. In this pivotal role you'll evolve and elevate our National Internet personalization capabilities, developing sophisticated acquisition strategies that push the boundaries of what's possible in 1:1 marketing—delivering the right message to the right customer at the right time with precision. You'll own the full quarterly initiative roadmap, serve as the central intake point for campaign concepts across the business, and lead the development of strategic targeting that set the standard for 1:1 excellence across the Internet portfolio. Your work will drive innovation while ensuring flawless execution and measurable performance improvements, while actively partnering with cross-functional teams and your counterpart in the West to continuously elevate regional performance. Reporting to the Manager, Internet Go-to-Market, we're looking for a creative problem-solver who excels at turning complex opportunities into practical solutions, drives buy-in across diverse stakeholders, and thrives on orchestrating complexity to deliver results.

Requirements

5-7 years of marketing execution, campaign management, or go-to-market strategy experience in telecommunications or technology
Deep experience in 1:1 marketing strategies and customer journey management with a customer-first approach
Proven success in campaign portfolio management, cross-functional execution, and strategic roadmap development
Experience translating business briefs into fully executable campaign plans with data and creative components
Familiarity with data visualization tools (Tableau, Domo) and Google Suite (Slides, Sheets)
Strong understanding of Internet products, acquisition marketing, and customer segmentation
Develop sophisticated campaign strategies that balance strategic sophistication with operational feasibility, delivering the right message to the right customer at the right time
Build, prioritize, and manage complex initiative roadmaps with clear accountability for delivery
Effortlessly obtain buy-in and alignment from diverse stakeholders across Communications, Personalization, Strategy, and Operations teams
Drive accountability and progress among regional teams to deliver against quarterly roadmaps and targets
Turn complex business opportunities into practical, fully developed campaign concepts
Leverage data and insights to continuously improve campaign effectiveness and drive performance optimization
Clearly articulate strategy, sizing, and recommendations to executives, teams, and stakeholders

Nice To Haves

You balance strategic vision with hands-on execution excellence and a bias toward action
You're obsessed with portfolio performance and driven by measurable acquisition growth
You thrive in complexity and turn ambiguity into innovative solutions
You have a data-first mindset combined with creative thinking—you're passionate about optimization and metrics-driven improvement
You excel at cross-functional influence and creating alignment across teams with competing priorities
You're collaborative by nature and energized by sharing learnings to strengthen team performance
You take ownership of outcomes and drive continuous improvement through disciplined analysis and testing

Responsibilities

Build, maintain, and socialize the full quarterly 1:1 initiative roadmap for Internet Acquisition within the East region
Apply clear prioritization criteria to align roadmap with quarterly acquisition targets
Secure buy-in and resourcing from Communications & Personalization teams to ensure reliable execution and delivery
Drive innovation in acquisition approaches and customer segment targeting
Drive execution of the approved roadmap by aligning priorities with National Internet Marketing Managers within your region
Establish clear execution sequencing and accountability to ensure timely delivery to achieve quarterly order targets
Support National Internet Marketing Managers with strategic guidance, data briefs, and creative direction to enable successful campaign deployment
Monitor execution progress, identify barriers, and take action to keep initiatives on track
Serve as the single intake point for new 1:1 campaign concepts from across the business and other business stakeholders
Triage incoming concepts to assess strategic fit, sizing, and prioritization
Support sizing and data sourcing for new campaign concepts
Define clear prioritization criteria and structure concepts into comprehensive, strategic proposals
Translate complex opportunities into practical, strategically sound campaign concepts
Develop sophisticated acquisition campaign strategies that leverage advanced segmentation, behavioral triggers, and predictive analytics
Unlock scalable growth across the full regional Internet Acquisition 1:1 portfolio
Design test-and-learn strategies to validate hypotheses and identify opportunities for innovation before scaling
Own the development of strategic data briefs for major strategic initiatives and flagship campaigns
Brief MarComm on creative strategy and provide feedback to ensure executions align with the campaign brief and deliver the right message to the right customer at the right time
Support National Internet Marketing Managers with data brief requirements for campaigns
Maximize 1:1 campaign coverage and personalization through strategic design
Own full regional Internet Acquisition 1:1 portfolio reporting—analyzing performance across all campaigns
Build comprehensive reporting on campaign performance and optimization impact
Drive continuous optimization across the entire portfolio using data and insights to improve key metrics: conversion rates, open rates, click-through rates, and customer acquisition efficiency
Identify what worked, what didn't, and develop actionable improvement plans
Surface learnings and best practices to elevate 1:1 capabilities across the team
Actively partner with your counterpart in the West to share learnings, test results, and winning strategies
Collaborate to identify scalable approaches and accelerate performance improvement across both regions
Champion a culture of continuous learning and regional excellence