Senior Market Manager- Entertainment Strategy and Customer Experience

TELUS • Vancouver, BC

1d

About The Position

The Consumer Marketing Organization (CMO) at TELUS is responsible for driving customer growth across key business lines, including our Home Solutions business. The Entertainment Value Proposition team defines the long-term strategy and customer value proposition for TELUS TV, streaming and OTT offerings by translating customer insights into differentiated products, experiences, and propositions that drive profitable growth. We're looking for a Senior Marketing Manager to support the evolution of TELUS Entertainment’s end-to-end marketing and customer experience strategy, including our North Star vision and end-to-end portfolio roadmap. This role will help translate customer insights, market trends, and new business opportunities into strategic recommendations that inform product/content marketing roadmaps, bundling strategies, and commercialization decisions. This role sits at the intersection of understanding the market trajectory, business performance and customer needs in order to bring to life our value proposition strategy and support long-term, integrated Entertainment Portfolio planning. You'll bring structure to complex and multi-layered opportunities by conducting qualitative and quantitative analysis, engaging cross-functional teams and developing recommendations that support leadership decision-making. In addition, you’ll identify opportunities to improve the customer journey, and translate strategic direction into actionable recommendations to influence our new product and bundle offerings, portfolio roadmap, and commercialization priorities.

Requirements

• Experience in strategy, product marketing, customer experience, consulting, business planning, or a related field
• Demonstrated experience developing strategic recommendations that influence product direction, customer experience, or portfolio decisions
• Experience with customer journey mapping, service design, value proposition development, or customer experience strategy
• Strong analytical and problem-solving skills with the ability to synthesize customer insights, market intelligence, and business objectives into actionable recommendations.
• Business casing experience is also valued
• Excellent written, verbal, and presentation skills, with experience communicating complex ideas to senior stakeholders
• Proven ability to influence cross-functional teams and navigate complex organizations without formal authority
• You enjoy solving complex strategic problems and are energized by opportunities where the path forward isn't immediately clear
• You're naturally customer-focused and believe exceptional experiences begin with a deep understanding of customer needs, behaviours, and pain points
• You think both strategically and systematically, connecting ideas across products, functions, and customer journeys to create cohesive solutions
• You build trusted relationships across teams, communicate complex ideas with clarity, and influence decisions through thoughtful collaboration and strong business acumen
• Most importantly, you're passionate about the future of entertainment and excited by the opportunity to help shape how Canadians experience it

Nice To Haves

• Experience in telecommunications, media, streaming, entertainment, or tech
• Familiarity with customer experience design, product portfolio strategy, or commercialization planning
• Experience working with consumer research, competitive intelligence, or market analysis
• Master of Business Administration (MBA)

Responsibilities

• Partner in evolving the TELUS Entertainment team’s North Star by translating long-term strategic vision into actionable customer experience strategies, product recommendations, and an integrated, end-to-end roadmap grounded in business KPI outcomes.
• Help define what exceptional entertainment experiences look like and identify the steps required to achieve them with your Commercial Planning and GTM team peers.
• Map and evaluate end-to-end entertainment customer journeys to identify friction points, unmet customer needs, and opportunities for improvement.
• Collaborate with matrix teams to develop strategic recommendations that create more seamless and differentiated experiences across products, channels, and customer touchpoints.
• Lead the coordination of integrated entertainment value propositions across TV and streaming, and bundled customer experiences.
• Make recommendations that not only drive overall household margin, but fit within our North Star portfolio vision.
• Partner across teams to align priorities and nurture new ideas into strategic recommendations, ultimately bringing them to life.
• Monitor and ensure entertainment initiatives successfully translate from strategy through execution by working closely with your TV/streaming Commercial Planning and GTM peers.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed