Senior Manager

EXL • New York, NY

10h • $107,000 - $117,000

About The Position

The Senior Manager analyzes customer behavior, develops segmentation strategies, and evaluates marketing campaign performance. The role includes in-depth analysis of customer behavior and segmentation, as well as clickstream data from digital assets such as mobile apps and websites. The Senior Manager monitors campaign performance and provides actionable insights and recommendations to improve return on investment.

The position designs experiments, applies marketing analytics frameworks, performs statistical modeling, and builds automated reporting and dashboards. Work may take place at various and unanticipated worksites throughout the United States; telecommuting is permitted.

Requirements

• Bachelor’s degree or higher in Marketing Analytics, Statistics, Business Analytics, Data Science, or a related quantitative field.
• At least three years of experience in data analytics.
• At least three years of experience with advanced SQL and Python skills.
• At least two years of experience applying advanced SAS skills for statistical analysis.
• At least two years of Tableau experience building multi-page dashboards.
• Good understanding of machine learning concepts and predictive modeling.
• Strong experience in data visualization and automation using Tableau.

Responsibilities

• Analyze customer behavior, customer segmentation, and clickstream data from digital assets, including mobile apps and websites.
• Monitor and evaluate marketing campaign performance, providing recommendations to enhance ROI.
• Design and implement A/B tests and experiments to evaluate marketing initiatives and optimize customer acquisition, retention, and engagement.
• Use marketing analytics frameworks, including customer segmentation and attribution analysis, to provide strategic insights.
• Use SQL, Python, and SAS to extract and clean data and perform advanced statistical modeling and analysis across multiple data sources.
• Build and automate marketing and performance dashboards in Tableau, combining data from multiple sources.
• Lead marketing reporting automation initiatives to streamline recurring analysis processes.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior