Senior Manager- BCG Vantage, Marketing, Sales & Pricing (MSP)

Boston Consulting Group•Chicago, IL

3d•$152,300 - $156,700•Hybrid

About The Position

The Senior Manager – BCG Vantage works on the Topic Activation path within BCG’s Marketing, Sales & Pricing (MSP) Practice Area, supporting client and commercial priorities for the Sector/Topic business. The role works with Sector/Topic experts on case work, content development, and business-building initiatives; drives the intellectual property and content agenda; leads Tier One and IP projects; and is responsible for team performance across KPIs such as case billability, quality, and content creation. The Senior Manager also engages with case teams and clients, applying individual expertise to deliver differentiated impact and value. This role is part of the Marketing & Customer Growth Topic and leads the build of B2B Marketing offers. It applies hands-on expertise in B2B technology and SaaS marketing, Account-Based Marketing (ABM), and Field Marketing to shape go-to-market offerings. The position leads problem solving and offer development, translates customer and account insights into marketing strategies and campaigns, develops and commercializes knowledge assets, advises senior marketing, sales, and go-to-market stakeholders, and leads and mentors teams. The role generally requires working from a BCG office or in person with clients on a regular basis, typically around 50% of working time, depending on business needs and local policies. BCG describes its work environment as dynamic and collaborative, with an emphasis on in-person connection and teamwork.

Requirements

At least 5 years of consulting experience in relevant B2B marketing and go-to-market topics; consulting experience is preferred.
Alternatively, at least 7–10 years of industry experience in core B2B marketing roles such as ABM, lead generation/demand generation, marketing technology, or strategy and operations.
Deep expertise in ABM and/or Field Marketing for enterprise, strategic, named, or priority accounts, verticals, or regional go-to-market campaigns.
Experience building field marketing programs that drive sourced or influenced pipeline, accelerate opportunities, deepen account engagement, and support strategic-account expansion.
Strong demand-generation and integrated-campaign experience across events, webinars, executive programs, digital channels, paid media, content syndication, and lifecycle marketing.
Strong understanding of B2B SaaS and technology buying journeys, sales cycles, partner ecosystems, and marketing-sales handoffs.
Hands-on knowledge of common B2B marketing platforms, such as Salesforce, Marketo, Eloqua, HubSpot, Pardot, 6sense, Demandbase, Terminus, LinkedIn Campaign Manager, Google Analytics, Adobe Analytics, Tableau, or Power BI; not all tools are mandatory.
Hands-on experience with AI suites and developing skills and end-to-end workflows.
Daily professional use of generative AI tools, such as ChatGPT, Claude, or Copilot, to accelerate content creation, research, or data analysis.
Demonstrated track record of launching AI-powered features, tools, or products from concept through implementation.
Advanced prompt-engineering skills, including prompt chaining and optimizing AI outputs for accuracy and context.
Bachelor’s degree required.
Fluency in English.
Outstanding interpersonal and communication skills to interact with and manage internal and external stakeholders in a global collaborative team environment.

Nice To Haves

Consulting experience in relevant B2B marketing and go-to-market topics.
Industry experience in Big Tech and/or enterprise SaaS companies.
Advanced degree.

Responsibilities

Deliver against client and commercial priorities for the Sector/Topic business.
Support case work, content development, and business-building initiatives with a team of Sector/Topic experts.
Drive the intellectual property and content agenda and lead execution of Tier One and IP projects.
Oversee team performance across KPIs, including case billability, quality, and content creation.
Engage with case teams and clients to provide expertise and differentiated impact.
Lead the B2B Marketing holistic offer build for the Marketing & Customer Growth Topic.
Lead B2B marketing problem solving for technology and SaaS clients across Field Marketing, ABM, enterprise demand generation, and pipeline acceleration.
Translate market, customer, and account insights into target-account strategy, segmentation, ABM and demand-generation plays, campaign calendars, field and event motions, executive engagement programs, and account-specific content strategies.
Lead development and commercialization of knowledge assets, including marketing maturity diagnostics, field marketing operating models, account-planning templates, marketing-sales alignment playbooks, campaign measurement frameworks, and pipeline dashboards.
Advise senior marketing, sales, and go-to-market stakeholders.
Build offers and influence internal and external stakeholders across seniority levels.
Lead projects from start to finish, mobilizing teams to deliver business priorities and commercial impact.
Coach and mentor team members.
Collaborate with global topic leads and colleagues across BCG to bring expertise and capabilities to internal and external clients.
Work from a BCG office or in person with clients regularly, typically around 50% of working time, depending on business needs and local policies.

Benefits

Annual discretionary performance bonus of up to 25%.
Retirement contribution starting at 5% and increasing to 10% after two years.
Zero-dollar health insurance premiums for employees, spouses, and children.
Low $10 copays for doctor visits, urgent care, and generic prescriptions.
Dental coverage, including up to $5,000 in orthodontia benefits.
Vision coverage for glasses and contact lenses annually.
Reimbursement for gym memberships and other fitness activities.
Fully vested annual Profit Sharing Retirement Fund contributions, whether or not the employee contributes.
Option to make personal contributions to a 401(k) plan.
Paid parental leave and family benefits, including elective egg freezing, surrogacy, and adoption reimbursement.
Paid time off, including 12 holidays per year, an annual office closure between Christmas and New Year’s, and 15 vacation days per year.
Paid sick time on an as-needed basis.