Senior Manager, Web Strategy & AI Experience

AppDirect • Montreal, QC

7h

About The Position

AppDirect is seeking a Senior Manager, Web Strategy & AI Experience to lead the strategy, roadmap, and execution of their corporate website and customer-facing web applications. This role involves integrating AI tools into development and content workflows, driving LLM-aware content and SEO strategy, and managing a team of full-stack web developers. The ideal candidate will have a strong command of modern front-end ecosystems, experience with AI tools, and the ability to communicate effectively across different teams. This position requires a strategic thinker who is also hands-on and comfortable owning a roadmap end-to-end.

Requirements

• 6+ years of experience leading web application development, digital product management, or content architecture, ideally in a B2B SaaS environment.
• Hands-on experience with React, Next.js, web infrastructure, vibe-coding tools, postgres databases, and medallion archietecture.
• Demonstrated experience integrating AI tools into development or content workflows, including LLM-driven coding tools (e.g., Cursor, Lovable, or Bolt).
• Proven experience with technical SEO, performance optimization, structured data, and LLM-aware content strategies.
• Experience managing technical teams and driving cross-functional initiatives with product, design, and marketing stakeholders.
• Strong communication skills — because this role requires translating complex technical decisions into clear direction for non-technical partners and senior leadership.
• Comfort with ambiguity and iterative ways of working — because the AI landscape shifts quickly and this role requires continuous evaluation and reprioritization of tools and approaches.

Responsibilities

• Own the strategy, roadmap, and execution of AppDirect's corporate website and customer-facing web applications, ensuring alignment with business goals and measurable outcomes.
• Lead AI integration across the team's workflows — identifying, testing, and implementing tools for development acceleration, content generation, prototyping, and UX personalization.
• Drive LLM-aware content and SEO strategy, ensuring digital content is discoverable by both human audiences and AI systems.
• Manage and mentor a team of full stack web developers working with the latest AI & Web technologies (we are largely tool agnostic) , setting performance standards and supporting professional development.
• Partner with design and UI teams to evolve the component library and design system, ensuring consistency, accessibility, and responsiveness across all digital touchpoints.
• Improve site performance through technical optimization, structured data, experimentation, and conversion testing.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed