Manager, Web Experience & Optimization

apexanalytix

1d

About The Position

The Manager, Web Experience & Optimization, is the single owner of the apexanalytix website in Webflow. This role establishes clear governance, permissions, and a request process, taking full responsibility for day-to-day site administration, including page builds, CMS collections, site structure, publishing workflows, and ongoing maintenance. Beyond site upkeep, this person drives performance by partnering with Demand Generation to create fast, well-built web experiences, and by running structured A/B testing, personalization, and AI-driven optimization programs to improve conversion rates. The role also manages audience segmentation, website integrations with key systems like Salesforce, HubSpot, and Claude, and reports on site performance and optimization impact. A key focus is monitoring LLM visibility and AI search to understand brand representation in AI-generated answers, serving as the internal expert on Webflow's evolving capabilities.

Requirements

• Deep, hands-on expertise in Webflow as a platform: CMS, site structure, publishing, and its native optimization and personalization tooling.
• Working knowledge of conversion rate optimization principles, including A/B testing methodology and audience-based personalization.
• Comfort managing integrations between a website and CRM/marketing systems (Salesforce, HubSpot, or similar).
• Understanding of demand generation fundamentals and how web experience supports pipeline.
• Ability to bring structure and governance to a system with many stakeholders, and to hold the line on process without slowing the team down.
• Strong communication skills, as this person will coordinate with demand gen, brand, and other functions that all touch the website.
• Curiosity about AI-driven search and LLM visibility, and comfort working with newer AEO/GEO-style tooling.
• Independent, ownership-minded, and comfortable being the final word on how the site works.
• 4+ years managing a marketing website.
• 2+ years managing Webflow, with direct, current hands-on platform experience.
• Experience running CRO programs, including A/B testing and personalization, ideally within Webflow's native tools or a comparable CRO platform.
• Experience building or managing audience segmentation using CRM, ABM, or behavioral data.
• Experience with marketing/CRM integrations such as Salesforce, HubSpot.

Nice To Haves

• B2B or enterprise software marketing experience preferred.
• Bachelor's degree preferred.

Responsibilities

• Serve as the single owner of the apexanalytix website in Webflow, establishing clear governance, permissions, and a request process for consistent, tracked, and on-brand changes.
• Own day-to-day site administration in Webflow: page builds, CMS collections, site structure, publishing workflows, and ongoing maintenance.
• Partner closely with Demand Generation to translate campaign and channel priorities into fast, well-built web experiences for lead generation.
• Run structured A/B testing programs to improve conversion across key pages and funnels.
• Build and manage personalization strategies to tailor site experiences by audience, account, or campaign source.
• Configure and manage AI-driven optimization tools to continuously improve page performance.
• Build and maintain audience segments using UTM parameters, geographic data, behavioral signals, CRM data, and ABM data.
• Manage and maintain integrations between the website and Salesforce, HubSpot, and Claude.
• Oversee enhanced match data and outbound data integrations that connect web activity to the broader marketing and sales stack.
• Own reporting on site performance, testing results, and optimization impact, translating findings into actionable recommendations for the marketing team.
• Use Webflow's MCP integration with Claude to manage site content, collections, and structure through AI-assisted workflows.
• Set up and manage customer-defined prompt tracking and LLM visibility monitoring to understand brand representation in AI-generated answers.
• Track citations across LLM responses, distinguishing owned versus non-owned sources, and monitor AI agent and bot traffic across the site.
• Use AI content recommendations, informed by prompt and competitor insights, to guide ongoing content and page strategy.
• Act as the internal expert on Webflow's capabilities, keeping the team informed about new features and tools.

Benefits

• Competitive benefits for the countries that we serve.
• BeWell@apex initiative that encourages employees’ growth in six key wellness areas: Emotional, Physical, Community, Financial, Social, and Intelligence.
• Strong Mentor Program.
• Internal Training Portal.
• Education, Tuition, and Certification Assistance.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager