Senior Manager Web Marketing

AdvancedMD•South Jordan, UT

2d•Hybrid

About The Position

AdvancedMD is seeking a Senior Manager Web Marketing to own the intersection of design, development, analytics, and demand generation for their website. This role involves setting the web roadmap, running the testing program, and ensuring the site is fast, compliant, and converting. The position requires a blend of hands-on execution, such as launching A/B tests and fixing tracking issues, and strategic planning, including building a prioritized roadmap and establishing a repeatable testing cadence. The Senior Manager will also act as a liaison between various teams including SEO/GEO, paid media, sales ops, design, and development to ensure cohesive web strategy. Ownership includes the CMS, marketing automation tied to on-site behavior, GA4 reporting, and the consent/privacy stack, with an increasing focus on server-side tagging.

Requirements

7+ years of experience in web marketing, digital marketing, or growth marketing roles, with demonstrated ownership of a company website.
Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
Hands-on expertise with WordPress (page building, plugins, basic troubleshooting; HTML/CSS a plus).
Proficiency with GA4, including custom events, conversions, and funnel/attribution analysis.
Experience with HubSpot and/or Marketo, including forms, landing pages, workflows, and lead scoring.
Proven track record running structured A/B testing and CRO programs (tools like Optimizely, VWO, or GA4 experiments).
Working knowledge of consent management platforms and privacy regulations (GDPR, CCPA/CPRA).
Experience partnering with SEO teams on technical and on-page SEO; familiarity with emerging GEO (Generative Engine Optimization) practices is a strong plus.
Experience collaborating with paid media/performance marketing teams on landing page strategy and tracking.
Familiarity with server-side tag management (e.g., server-side GTM) and how it improves data quality, site speed, and privacy compliance.
Comfortable using AI tools (e.g., Claude, ChatGPT) in daily workflow for drafting, research, analysis, and productivity with sound judgment about where AI assistance is and isn't appropriate.
Strong project management skills; comfortable managing multiple roadmap workstreams simultaneously.
Excellent written and verbal communication skills; able to translate data into clear recommendations for non-technical stakeholders.

Nice To Haves

Experience in SaaS, healthcare, or health IT.
Experience supporting both a sales-led and a product-led motion.
Experience with basic HTML/CSS/JS troubleshooting within a CMS environment.
Familiarity with client-side and server-side tag management (Google Tag Manager, server-side GTM containers).
Background in B2B SaaS or a similarly complex buying journey.
Experience managing external agencies or freelance developers/designers.
Experience through a martech migration or replatforming.

Responsibilities

Build and maintain a prioritized website roadmap that balances business goals, UX improvements, technical debt, and stakeholder requests across marketing, sales, and product.
Design, launch, and analyze A/B and multivariate tests across landing pages, forms, and key conversion paths; build a repeatable testing cadence and a documented learnings library.
Serve as the primary owner of our WordPress environment overseeing page builds, templates, plugins, site performance, and governance/permissions across contributors.
Use HubSpot and/or Marketo to manage forms, landing pages, lead scoring, progressive profiling, and nurture flows tied to on-site behavior.
Configure and maintain GA4 (events, conversions, funnels, attribution); deliver regular performance reporting and insights to marketing leadership.
Own the cookie consent platform and privacy tooling (e.g., OneTrust, Cookiebot, or similar), ensuring the site meets GDPR, CCPA, and other applicable data privacy requirements.
Collaborate with SEO and Generative Engine Optimization (GEO) stakeholders on technical SEO, content structure, schema markup, and site architecture to improve organic and AI-search visibility.
Work with paid media managers to align landing page experiences, tracking, and UTM/attribution structures with campaign goals; ensure paid traffic converts efficiently.
Own or partner closely with dev/analytics engineering on server-side tag management (e.g., server-side Google Tag Manager) to improve data accuracy, page performance, and privacy compliance as browser-side tracking degrades.
Use AI tools like Claude (and similar) to accelerate content drafting, page copy variants for testing, technical SEO/GEO analysis, QA workflows, and reporting synthesis; identify opportunities to responsibly apply AI across the web marketing function.
Act as the connective tissue between engineering/dev resources, design, brand, demand gen, and sales ops to ship web projects on time and on strategy.
Potentially oversee junior web marketers, contractors, or agency partners; set standards for QA, accessibility, and site performance.