Senior Manager Web Marketing

AdvancedMD•South Jordan, UT

1d•Hybrid

About The Position

AdvancedMD's website is a critical growth engine, serving as the intersection of design, development, analytics, and demand generation. The Senior Manager Web Marketing will own this crucial area, responsible for setting the web roadmap, managing the testing program, and ensuring the website is fast, compliant, and effective at converting visitors into pipeline. This role requires a blend of hands-on execution, such as launching A/B tests and fixing tracking issues, and strategic planning, including building a prioritized roadmap and establishing a repeatable testing cadence. The position involves acting as a liaison across various teams including SEO/GEO, paid media, sales ops, design, and development to ensure cohesive site architecture, tracking, and landing page experiences. Key responsibilities include owning the CMS, marketing automation tied to on-site behavior, GA4 reporting, and the privacy stack, with an increasing focus on server-side tagging.

Requirements

7+ years of experience in web marketing, digital marketing, or growth marketing roles, with demonstrated ownership of a company website
Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent practical experience
Hands-on expertise with WordPress (page building, plugins, basic troubleshooting; HTML/CSS a plus)
Proficiency with GA4, including custom events, conversions, and funnel/attribution analysis
Experience with HubSpot and/or Marketo, including forms, landing pages, workflows, and lead scoring
Proven track record running structured A/B testing and CRO programs (tools like Optimizely, VWO, or GA4 experiments)
Working knowledge of consent management platforms and privacy regulations (GDPR, CCPA/CPRA)
Experience partnering with SEO teams on technical and on-page SEO; familiarity with emerging GEO (Generative Engine Optimization) practices is a strong plus
Experience collaborating with paid media/performance marketing teams on landing page strategy and tracking
Familiarity with server-side tag management (e.g., server-side GTM) and how it improves data quality, site speed, and privacy compliance
Comfortable using AI tools (e.g., Claude, ChatGPT) in daily workflow for drafting, research, analysis, and productivity with sound judgment about where AI assistance is and isn't appropriate
Strong project management skills; comfortable managing multiple roadmap workstreams simultaneously
Excellent written and verbal communication skills; able to translate data into clear recommendations for non-technical stakeholders

Nice To Haves

Experience in SaaS, healthcare, or health IT
Experience supporting both a sales-led and a product-led motion
Experience with basic HTML/CSS/JS troubleshooting within a CMS environment
Familiarity with client-side and server-side tag management (Google Tag Manager, server-side GTM containers)
Background in B2B SaaS or a similarly complex buying journey
Experience managing external agencies or freelance developers/designers
Experience through a martech migration or replatforming

Responsibilities

Own the web roadmap: Build and maintain a prioritized website roadmap that balances business goals, UX improvements, technical debt, and stakeholder requests across marketing, sales, and product
Drive CRO and experimentation: Design, launch, and analyze A/B and multivariate tests across landing pages, forms, and key conversion paths; build a repeatable testing cadence and a documented learnings library
Manage the CMS: Serve as the primary owner of our WordPress environment overseeing page builds, templates, plugins, site performance, and governance/permissions across contributors
Lead marketing automation on the web: Use HubSpot and/or Marketo to manage forms, landing pages, lead scoring, progressive profiling, and nurture flows tied to on-site behavior
Own web analytics and reporting: Configure and maintain GA4 (events, conversions, funnels, attribution); deliver regular performance reporting and insights to marketing leadership
Manage consent and compliance: Own the cookie consent platform and privacy tooling (e.g., OneTrust, Cookiebot, or similar), ensuring the site meets GDPR, CCPA, and other applicable data privacy requirements
Partner with SEO/GEO teams: Collaborate with SEO and Generative Engine Optimization (GEO) stakeholders on technical SEO, content structure, schema markup, and site architecture to improve organic and AI-search visibility
Collaborate with paid media: Work with paid media managers to align landing page experiences, tracking, and UTM/attribution structures with campaign goals; ensure paid traffic converts efficiently
Manage server-side tagging: Own or partner closely with dev/analytics engineering on server-side tag management (e.g., server-side Google Tag Manager) to improve data accuracy, page performance, and privacy compliance as browser-side tracking degrades
Leverage AI tools: Use AI tools like Claude (and similar) to accelerate content drafting, page copy variants for testing, technical SEO/GEO analysis, QA workflows, and reporting synthesis; identify opportunities to responsibly apply AI across the web marketing function
Cross-functional leadership: Act as the connective tissue between engineering/dev resources, design, brand, demand gen, and sales ops to ship web projects on time and on strategy
Mentor and manage: Potentially oversee junior web marketers, contractors, or agency partners; set standards for QA, accessibility, and site performance