Senior Manager, Vertical Product Marketing (Public Sector)

Trend Micro•Austin, TX

About The Position

TrendAI™, the global AI security leader and enterprise business unit of Trend Micro, empowers organizations with full AI visibility and consolidated security that inspires confidence, drives innovation, and eliminates risk. At TrendAI™, we’re always seeking exceptional talent; people who want to collaborate with the best and push boundaries together. Here, your work goes beyond building a career. You will help protect what matters and play a vital role in shaping a safer, more trustworthy AI-powered future. AI Fearlessly. Position Summary As an Industry Marketing Manager at TrendAI™ focused on the public sector vertical (SLED and Federal), you will deliver market opportunity and buyer-centric insights into verticalized platform narratives and go-to-market programs - shaping messaging, content, and mission-specific threat intelligence that powers everything from field enablement to demand generation. Government buyers think in terms of mission assurance, agency authorization timelines, and compliance posture rather than purely commercial IT risk, so this role requires speaking that language fluently: mapping audiences’ acquisition processes, AI literacy, and cybersecurity maturity to TrendAI’s platform capabilities. This role is central to deepening TrendAI’s relevance, differentiation, and customer trust within civilian, defense, and intelligence community agencies, aligning our AI security platform to the unique risks, operating realities, and procurement drivers of the federal sector. The ideal candidate is highly collaborative, insights-driven, and comfortable navigating ambiguity in a fast-paced environment.

Requirements

5+ years in cybersecurity, enterprise SaaS, or platform software.
Product marketing, vertical marketing, or GTM strategy experience strongly preferred.
Direct experience marketing to US federal government agencies (civilian, defense, or intelligence community) and state/local governments highly preferred; broader experience with regulated or complex industries (financial services, healthcare, manufacturing/OT) also valuable.
Ability to quickly understand federal-specific challenges, including agency procurement and acquisition processes, state-wide contracts and master agreements, cooperative purchasing vehicles such as NASPO, multiple award schedules, authorization-to-operate timelines, AI governance mandates, and mission-critical operational realities.
Exceptional written and verbal communication; able to articulate compelling stories tailored to diverse audiences - customers, analysts, executives, partners, and sellers.
Proven ability to influence and align cross-functional and cross-regional teams.
Passion for understanding federal agency mission and compliance problems and translating them into clear solution narratives.
Strong organizational skills and ability to manage multiple workstreams across global teams.
Ability to synthesize insights, analyze market trends, and develop data-informed GTM strategies.
Comfortable experimenting, refining, and driving new approaches to strengthen TrendAI’s relevance in the US federal government sector.

Responsibilities

Develop compelling, federal, state, and local government value propositions that map customer pain points - AI governance, nation-state and supply chain threats, legacy system modernization, and zero trust mandates - to TrendAI Vision One™ platform capabilities.
Tailor messaging to resonate with agency CISOs, mission owners, program managers, and federal systems integrators, accounting for varying security maturity and authorization status across civilian, defense, and intelligence community agencies.
Ensure messaging is consistent with federal mandates and frameworks (e.g., FedRAMP, StateRamp, FISMA, NIST 800-53/CSF).
Align messaging to specific federal and state contracting vehicles, as needed.
Build and execute comprehensive GTM strategies for the US Public Sector vertical, including audience definition (civilian, defense, intelligence community), buyer journey mapping, competitive positioning, and key motions (e.g., FedRAMP authorization, zero trust adoption, AI governance initiatives).
Partner with federal sales leaders, channel partners, and systems integrators to operationalize federal-specific plays, foster cross-functional alignment, and measure business impact.
Create high-quality vertical content including federal-focused web pages, presentations, whitepapers, customer stories, webinar content, and demand generation assets.
Collaborate with campaign and content teams to package TrendAI Vision One™ capabilities into compelling federal-specific stories and use cases (e.g., securing AI systems against adversarial and nation-state threats, accelerating FedRAMP authorization readiness, protecting mission-critical infrastructure).
Build targeted enablement assets - pitch decks, talk tracks, battlecards, objection handling, use-case briefs - tailored to federal buyers, equipping sellers, channel partners, and systems integrators to engage confidently with agency CISOs, mission owners, contracting officers, and federal IT/security stakeholders.
Conduct ongoing research into federal-specific regulations and frameworks (FedRAMP, StateRamp, FISMA, NIST 800-53/CSF, agency-specific guidance), competitive dynamics, AI and nation-state threat trends, and customer needs.
Translate insights into concrete recommendations for sales, marketing, and product teams.
Identify emerging opportunities in areas like federal AI governance, zero trust architecture, and mission-critical infrastructure security, and help refine roadmap and GTM focus areas accordingly.