Senior Manager, US Spanish Growth

BetterHelp

2d•Remote

About The Position

BetterHelp is on a mission to remove the traditional barriers to therapy and make mental health care more accessible to everyone. Founded in 2013, we are now the world’s largest online therapy service, providing affordable and convenient therapy across the globe. Our network of over 30,000 licensed therapists has helped millions of people take ownership of their mental health and change their lives forever. As the Senior Manager, US Spanish Growth at BetterHelp, you’ll join a diverse team of licensed clinicians, engineers, product pros, creatives, marketers, and business leaders who share a passion for expanding access to therapy. As a mental health company, we take employee mental health just as seriously as we do our mission. We deeply invest in our team’s well-being and professional development, because we know that business and individual growth go hand-in-hand. At BetterHelp, you’ll carve your own path, make an immediate impact, and be challenged every day – with a supportive community behind you the whole way.

Requirements

7+ years working in fast-paced technology, marketing and/or consulting companies
Fluent in Spanish- both written and spoken
Deep familiarity with US Hispanic consumer attitudes and preferences
Strong go-to-market expertise
Ability to plan multi-channel marketing for client acquisition
Experience influencing the end-to-end product

Nice To Haves

Experience working with the US Hispanic population

Responsibilities

Localize and tailor the BetterHelp product to serve Spanish speakers in the US.
Manage BetterHelp’s marketing budget aimed at Spanish speakers.
Optimize the media mix and marketing budget across all channels- including Paid Search, Facebook, TikTok, TV, Podcast, and Radio.
Represent the cultural nuance, needs and preferences of the US Hispanic audience to help BH better understand the segment.
Manage supply and demand balance for Spanish speaking therapists and clients.
Use data and business cases to champion Spanish speaking segment growth
Work & influence cross-functionally and asynchronously with BetterHelp teams (including product, compliance, legal, engineering, clinical operations and more)
Develop the medium and long term growth plan, product, and marketing localization for Spanish speakers in the US.