Senior Account Executive, US Growth

Burson•New York, NY

8d•Hybrid

About The Position

Burson, part of WPP, is a global communications leader focused on creating value for clients through reputation. They utilize specialized teams, advanced technologies, and creative strategies to help brands and businesses enhance their reputation as a competitive advantage. Burson is part of a global community of continuous learners at the forefront of innovation. WPP is a trusted growth partner for leading global brands, combining media intelligence, data solutions, creativity, production, enterprise solutions, and strategic counsel through its agentic marketing platform, WPP Open, to drive client growth. This role is for a Senior Account Executive within Burson Global’s U.S. Business Development Team, with a specific focus on supporting the agency's growing healthcare sector. The position is designed to scale and stabilize pipeline operations, enabling senior leadership to focus more on strategic growth oversight. The individual will manage the RFI/RFP process from start to finish, acting as a project manager, writer, and coordinator. They will also have significant pipeline ownership, ensuring opportunity data is accurate and actionable. This role is suited for individuals who are motivated by tight deadlines, precise execution, and aspire to grow within a leading global agency.

Requirements

3–5 years of experience within an agency environment (PR, communications, marketing, advertising or consulting)
Hands-on agency new business experience, including RFIs, RFPs, and pitch processes (non-negotiable)
Strong writing, editing, and synthesis skills with a clear, confident voice
Demonstrated project management capability across complex, deadline-driven workstreams
High attention to detail and comfort managing multiple priorities simultaneously
Proficiency across Microsoft Office, particularly PowerPoint, Word, and Excel (tables, reporting, and structured data)
Comfort using AI tools to support writing, research, synthesis, and business development workflows

Nice To Haves

Prior experience supporting a formal new business or growth function
Familiarity with pipeline management systems and business reporting tools (Salesforce-like experience a plus)
Exposure to healthcare, corporate, consumer, or integrated agency pitches
Experience working across time zones and with global teams
Cost or budget proposal exposure

Responsibilities

Own the full lifecycle of RFIs and RFPs—from initial read-through and timeline development to final submission
Lead cross-functional coordination to source case studies, insights, data, and credentials across strategy, creative, healthcare, corporate, and consumer teams
Write, edit, and synthesize responses that clearly articulate Burson’s value proposition and competitive differentiation
Partner with finance and legal teams to ensure compliance, pricing alignment, and adherence to submission requirements
Build, maintain, and continuously improve a centralized library of pitch content, boilerplate responses, and best-in-class examples for future use
Serve as the logistical and operational backbone of live pitches, managing schedules, deliverables, decks, and submissions
Collaborate closely with strategy, creative, account, and design teams to develop compelling pitch materials
Conduct competitive and client research to support pitch positioning
Coordinate and run internal pitch rehearsals, ensuring clarity, preparedness, and alignment across presenters
Support the creation and delivery of pitch presentations and leave-behind materials
Take primary responsibility for maintaining the U.S. opportunity pipeline, ensuring data accuracy and completeness across all active and prospective opportunities
Manage data entry and ongoing updates within Burson’s custom pipeline management system
Conduct regular follow-ups with senior leaders across the U.S. network to gather updates and maintain real-time pipeline accuracy
Pull, format, and synthesize pipeline and new business reports for leadership and agency-wide communications
Identify trends and insights within pipeline data to inform forecasting, planning, and new business strategy
Collaborate with finance partners on forecasting and budget-related processes, including quarterly revenue forecasting activities