Senior Manager- US SME Acquisition Marketing
About The Position
Global Commercial Services (GCS) is the leading payments provider for businesses of all sizes. The U.S. Small Business and Middle Market (SME) segment represents the largest GCS customer base and continues to be a key driver of growth and strategic investment. The Tele Sales Marketing & Enablement team, part of the Middle Market Prospect organization, is responsible for delivering best-in-class B2B marketing strategies that enable Sales colleagues to effectively acquire and convert high-value SME prospects. The team supports the Small Business Sales (SBS) Tele Sales organization through acquisition marketing strategy, offer optimization, sales enablement, customer journey improvements, and performance-driven go-to-market execution. The Sr. Manager, U.S. SME Acquisition Marketing & Sales Enablement will play a critical role in shaping and executing acquisition marketing strategies that drive prospect acquisition and conversion for the SBS Tele Sales channel. This role owns acquisition strategy, sales enablement, and customer insight. The individual will leverage customer interaction trends, call transcript learnings, and sales performance insights to continuously optimize Marketing-owned levers that improve seller effectiveness and acquisition performance. This includes ownership of offer positioning, value-story development, outreach messaging, lead warming engagement strategies, and sales enablement content. This role will partner closely with analytics and operational teams to translate customer insights into scalable marketing and enablement strategies that improve business performance. Success in this role requires strong strategic thinking, commercial acumen, data-driven decision-making, and the ability to influence stakeholders and lead multiple initiatives in a fast-paced, highly matrixed environment.
Requirements
- Strong strategic thinking
- Commercial acumen
- Data-driven decision-making
- Ability to influence stakeholders
- Ability to lead multiple initiatives in a fast-paced, highly matrixed environment
Responsibilities
- Shape and execute acquisition marketing strategies that drive prospect acquisition and conversion for the SBS Tele Sales channel.
- Own acquisition strategy, sales enablement, and customer insight.
- Leverage customer interaction trends, call transcript learnings, and sales performance insights to continuously optimize Marketing-owned levers that improve seller effectiveness and acquisition performance.
- Own offer positioning, value-story development, outreach messaging, lead warming engagement strategies, and sales enablement content.
- Partner closely with analytics and operational teams to translate customer insights into scalable marketing and enablement strategies that improve business performance.
Benefits
- Competitive base salaries
- Bonus incentives
- 6% Company Match on retirement savings plan
- Free financial coaching and financial well-being support
- Comprehensive medical, dental, vision, life insurance, and disability benefits
- Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
- 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
- Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
- Free and confidential counseling support through our Healthy Minds program
- Career development and training opportunities
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
