Senior Marketing Manager US

Implicity • New York, NY

1d • Remote

About The Position

Implicity is seeking a Senior Marketing Manager to build its US commercial engine. This is the first dedicated marketing hire in the US, requiring a blend of strategy and execution. The role owns the full US marketing scope, from positioning to pipeline, with significant strategic autonomy. The Senior Marketing Manager will report directly to HQ and collaborate closely with the VP of US Sales, the US Sales team, and the HQ team in Paris. The position involves refining Implicity's US positioning strategy, localizing messaging for the US market, building and maintaining US-specific sales collateral, conducting market intelligence, and producing content for US audiences. Additionally, the role supports strategic marketing initiatives and drives demand generation through various channels, including account-based marketing (ABM) and paid acquisition. The Senior Marketing Manager will also define and execute the US events strategy, ensuring commercial impact from trade shows and conferences. This role is ideal for someone who thrives in a fast-paced, scale-up environment and can work independently while collaborating with a global team.

Requirements

• 5–8 years of B2B marketing experience in MedTech, Digital Health, or Healthcare SaaS.
• Cardiology or RPM experience is a strong advantage.
• Track record of delivering results in both product marketing (messaging, positioning, sales enablement) and demand generation (campaigns, lead nurturing, email marketing).
• Ability to perform both strategic (positioning & strategy docs) and execution-focused (email workflows) tasks.
• Exceptional copywriting skills, with the ability to translate complex clinical AI data into physician-friendly copy.
• Hands-on experience with marketing and CRM tools such as Salesforce, Brevo, or equivalent.
• Ability to pull lists, build reports, and track metrics independently.
• Strong interest in AI and its impact on marketing.
• Ability to thrive in fast-paced, scale-up environments where strategy and execution are owned by the individual.
• Comfort being the only dedicated marketing resource in the US, with support from a global team.
• Proactive approach to identifying and executing necessary tasks without waiting for direction.
• Ability to work seamlessly with a European-based global marketing team while driving localized US results.
• Strong written and verbal communication skills.
• Comfortable presenting to leadership.

Nice To Haves

• Cardiology or RPM experience.
• Experience in AI and its impact on marketing.

Responsibilities

• Refine Implicity's US positioning strategy, determining how to frame differentiation, prioritize market segments, and craft resonant narratives for US cardiologists and health systems.
• Localize Implicity's messaging for the US market, adapting core positioning to US healthcare dynamics, RPM billing codes, and FDA-cleared AI differentiation.
• Build and maintain US-specific sales collateral, including pitch decks, competitive battle cards, ROI calculators, and clinical one-pagers, and update them as the market evolves.
• Conduct continuous market intelligence, monitoring competitor moves and synthesizing findings into actionable briefs for the US Sales and global teams.
• Produce content for US audiences, such as clinical updates, product news, thought leadership, and client case studies.
• Support strategic marketing initiatives like Medical Advisory Board (MAB) engagement and product roadmap feedback loops.
• Own the end-to-end US demand generation strategy, defining channel investments, ABM approaches, and building a repeatable lead generation engine.
• Maximize Implicity's US online and offline footprint to grow brand awareness and drive inbound leads through initiatives like webinars, emails, press releases, content creation, and website optimization.
• Generate and nurture Marketing Qualified Leads (MQLs) for the US sales team.
• Own end-to-end US account-based marketing (ABM) campaigns, including strategy, segmentation, copywriting, and email cadences.
• Manage the US paid acquisition budget and channel mix (Google Ads, LinkedIn Ads, industry sponsorships), optimizing campaigns for CPL and pipeline ROI.
• Maintain CRM hygiene and reliable attribution in collaboration with the RevOps team.
• Define the US events strategy, identifying valuable conferences, determining presence, and ensuring measurable pipeline generation from events.
• Partner with the Global Event Manager to make US trade shows commercially impactful, including designing pre-show outreach and post-show follow-up sequences.

Benefits

• Extensive coverage, including dental & vision, financed at 90% by Implicity (70% for dependents)
• 401K: up to 4% match
• 25 PTO + 9 bank holidays
• Maternity (paternity) leave policy: 4 weeks (2 weeks) fully paid

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed