Senior Manager, US PR & Communications

Shiseido•New York, NY

4d•Hybrid

About The Position

The Senior Manager, US Communications for Dr. Dennis Gross Skincare will play a key role in shaping and amplifying the US communications strategy in the brand’s home market. This includes developing, executing and supporting holistic activity across press, influencer marketing, events, partnerships, retail/consumer activations, thought leadership and more – supporting overall business objectives. The ideal candidate should be highly organized, have exceptional interpersonal skills and be able to execute PR & Communications initiatives (writing, briefing, media and influencer relations management).

Requirements

5-8 years prior experience in public relations or communications role.
Strong understanding of the beauty and cosmetics industry.
Proven success designing and executing marketing and communications strategies and campaigns.
Knowledge of online and social media/beauty landscape, ability to research and share ideas.
Excellent organizational project management skills and ability to meet deadlines.
Creative thinker who is also able to think analytically and strategically.
Strong communication, interpersonal, and relationship-building skills; able to work in a team; keen multitasker who can spearhead projects independently with accountability.
Able to multitask and manage multiple priorities with different deadlines.
Experience with influencer management platforms i.e. Tribe Dynamics and office tools i.e. Microsoft Office suite.

Responsibilities

Support the US Communications Team in developing launch strategies and evergreen programming for press and influencers.
Accelerate brand awareness and promote Dr Dennis Gross Skincare and the Dermatology practice, while elevating Founders Dr. Dennis Gross and Carrie Gross as key thought leaders within the industry.
Plan and execute new launch initiatives and always on strategies to promote brand awareness.
Develop meaningful relationships with VIPs, celebrity makeup artists, aestheticians and tastemakers.
Help secure print, digital, and broadcast media placements and social mentions.
Cultivate strong relationships with key editors in the press landscape.
Research trends for new pitch angles, research new outlets and pitches to expand press outreach.
Compile and manage media lists.
Manage US PR agency.
Develop holistic paid/earned strategy, driving influencer activations in tandem with Global Communications to aid in increasing brand awareness during key launch moments.
Create activation strategy around core/during non-launch moments to maintain momentum/conversation in influencer space, both earned and paid.
Monitor and utilize analytics to inform and develop influencer tactics to meet our goals and KPIs.
Foster strategic relationships with influencers and agents.
Develop strategy around additional influencer categories outside traditional “beauty influencers” i.e., makeup artists, derms, estheticians, celebrities, etc.
Own management of nano/micro influencers, UGC campaigns and community programs. Duties to include aligning with cross-functional partners on campaign objectives to drive business goals, analyzing results and identifying KPI’s, approving creators and content submissions, and managing day-to-day correspondence.
Manage all logistics including inventory, fulfillment, mailing lists and execution.
Act as subject matter expert on paid content – including changes in social platforms that will impact how paid content performs, creators that perform well in paid, how emerging platforms work in paid, etc.
Partner with Executive Director to develop briefs for paid initiatives and negotiate contracts, working with cross-functional partners in Global/US Marketing, Paid Media and Social Media to ensure brand messaging is cohesive.
Pitch Dr. Dennis Gross and Carrie Gross as experts in their fields to social influencers and media outlets.
Support Dr. Gross and Carrie Gross's appearances with broadcast, digital and print media.
Develop activations in tandem with Global Communications to aid in increasing brand awareness during key launch moments.
Create activation strategy around core/during non-launch moments to maintain momentum/conversation in influencer space.
Serve as point on execution of events including booking and managing communications with venues and production team; owning creative requests, invites, gift bags, budget, travel and event recap.
Help establish KPIs.
Analyze Tribe reporting for areas of opportunity; react proactively ahead of trends and prepare strategy to continue conversation during non-launch moments.
Communicate to executives notable trends, up-and-coming creators or emerging platforms and how to keep our brand top of mind.
Prepare regular reporting on earned and paid tactics to present to cross-functional teams.
Maintain product inventory and order new products on monthly basis.
Develop annual product forecasts, including new product launches and lab samples.
Be responsible for tracking budgets and managing invoices.
Assist in creating engaging multi-media presentations for global brand meetings, conferences and executives.
Help increase departmental efficiencies by implementing new processes (tracking system, forecasts, etc.).