Senior Manager, Talent Analytics

Excel Sports Management•Chicago, IL

7d•Hybrid

About The Position

Excel Sports Management is seeking a Senior Manager, Talent Marketing Analytics to be the dedicated analytics partner for their Talent Sales and Marketing teams. This role, which can be based in West Hollywood, New York, or Chicago, involves delivering data-driven insights and developing measurement frameworks, analytical standards, and benchmarking methodologies. The ideal candidate is a skilled analytical storyteller with a deep understanding of the creator economy from a data perspective, comfortable presenting in both pitch rooms and spreadsheets.

Requirements

5–7 years of experience in analytics, measurement, or insights roles with a strong focus on talent, creator or influencer marketing, ideally in a sports or entertainment environment.
Demonstrated track record in client-facing analytics work — building pitch materials, presenting performance narratives, and advising on measurement strategy for talent or creator clients.
Proven experience designing measurement frameworks and benchmarking systems from scratch.
Agency or talent industry background strongly preferred.
Comfort working in a fast-paced, client-service environment with multiple concurrent priorities.
Experience working alongside data engineering or technology teams to translate analytical needs into system requirements.
Deep fluency with creator and influencer analytics platforms, including hands-on experience with a range of tools.
Strong proficiency in Excel and PowerPoint.
Demonstrated capability to effectively leverage advanced AI tools.
Working knowledge of social platform native analytics across Instagram, TikTok, YouTube, X, and emerging platforms.
Familiarity with data pipeline concepts, API-based data sourcing, and platform data infrastructure.
Experience with social listening, sentiment analysis, earned media value (EMV) frameworks, and audience quality assessment methodologies.
Comfort aggregating data across multiple vendor sources.
Exceptional ability to translate complex, multi-source data into clear, visually compelling narratives tailored to both creative and business audiences.
Proven experience building pitch materials and performance decks that drive decisions.
Strong verbal communication and stakeholder management skills; comfortable presenting to C-suite and senior client audiences.
Genuine understanding of the creator economy: how creators build audiences, what drives engagement, how brand partnerships are valued, and what metrics matter to brands.
Awareness of the evolving platform landscape and its implications for measurement.

Nice To Haves

SQL or Python proficiency is a plus, not a requirement.

Responsibilities

Serve as the primary analytics partner for Talent Sales and Marketing, collaborating to define and evolve analytics services.
Embed into pitch development, client commercial strategy, and renewal conversations to provide data-driven narratives and measurement insights.
Surface trends, benchmarks, and audience insights to identify new business opportunities and position clients competitively.
Collaborate with Sales Operations to manage the intake and prioritization process for new deliverables.
Partner with internal Analytics and Talent Sales & Marketing colleagues to define measurement approaches for endorsement deals, paid media campaigns, and emerging formats.
Design and own measurement frameworks for evaluating talent performance, including KPI architecture, benchmark development, data standardization, and methodology documentation.
Develop and maintain standardized, scalable Analytics solutions for client insights across use cases like audience profiling and commercial opportunity analysis.
Build methodologies for sentiment analysis, brand conversation tracking, earned media valuation, and audience quality assessment.
Lead the evaluation and selection of third-party analytics vendors and platforms, serving as the internal expert for the agency's talent/creator analytics tool stack.
Work closely with Analytics team partners to communicate analytical requirements, inform data capture, and ensure infrastructure decisions meet measurement needs.
Stay current on developments in talent/creator analytics, platform data capabilities, and measurement industry standards.
Develop and nurture relationships with key stakeholders across talent sales, talent marketing, client management, brand marketing, and Analytics.
Collaborate with internal Talent and Analytics stakeholders to align analytical priorities with business needs and client commitments.
Serve as the internal subject matter expert on talent, creator, and influencer measurement, educating partners on best practices and industry standards.