Senior Manager, Talent Analytics

Excel Sports Management•Chicago, IL

16h•$110,000 - $120,000•Hybrid

About The Position

Excel Sports Management is seeking a Senior Manager, Talent Marketing Analytics to be the dedicated analytics partner for their Talent Sales and Marketing teams. This role, which can be based in West Hollywood, New York, or Chicago, involves client-facing responsibilities focused on delivering insights. A key aspect of this role is owning the measurement frameworks, benchmarking methodologies, and analytical standards to ensure credibility and scalability. The ideal candidate is an analytical storyteller with a deep understanding of the creator economy from a data perspective, comfortable translating data into compelling narratives that support deal-making. They should be adept at using data to demonstrate client value and marketability, identify new business opportunities, and position clients competitively.

Requirements

5–7 years of experience in analytics, measurement, or insights roles with a strong focus on talent, creator or influencer marketing, ideally in a sports or entertainment environment.
Demonstrated track record in client-facing analytics work, including building pitch materials, presenting performance narratives, and advising on measurement strategy.
Proven experience designing measurement frameworks and benchmarking systems from scratch.
Agency or talent industry background strongly preferred.
Comfort working in a fast-paced, client-service environment with multiple concurrent priorities is essential.
Experience working alongside data engineering or technology teams to translate analytical needs into system requirements.
Deep fluency with creator and influencer analytics platforms, including hands-on experience with a range of tools.
Strong proficiency in Excel and PowerPoint.
Demonstrated capability to effectively leverage advanced AI tools.
Working knowledge of social platform native analytics across Instagram, TikTok, YouTube, X, and emerging platforms.
Familiarity with data pipeline concepts, API-based data sourcing, and platform data infrastructure.
Experience with social listening, sentiment analysis, earned media value (EMV) frameworks, and audience quality assessment methodologies.
Comfort aggregating data across multiple vendor sources.
Exceptional ability to translate complex, multi-source data into clear, visually compelling narratives.
Proven experience building pitch materials and performance decks that drive decisions.
Strong verbal communication and stakeholder management skills.
Genuine understanding of the creator economy.
Awareness of the evolving platform landscape and its implications for measurement.

Nice To Haves

SQL or Python proficiency is a plus, not a requirement.

Responsibilities

Serve as the primary analytics partner for Talent Sales and Marketing, collaborating to define and evolve analytics services.
Embed into pitch development, client commercial strategy, and renewal conversations to provide data-driven narratives and measurement insights.
Surface trends, benchmarks, and audience insights to help talent teams identify new business opportunities and position clients competitively.
Collaborate with Sales Operations to evolve and manage the intake and prioritization process for new deliverables.
Partner with internal Analytics peers and Talent Sales & Marketing colleagues to define measurement approaches for endorsement deals, paid media campaigns, and emerging formats.
Design and own measurement frameworks for talent performance evaluation, including KPI architecture, benchmark development, data standardization, and methodology documentation.
Develop and maintain standardized, scalable Analytics solutions for key use cases like audience profiling and brand fit analysis.
Build methodologies for sentiment analysis, brand conversation tracking, earned media valuation, and audience quality assessment.
Lead the evaluation and selection of third-party analytics vendors and platforms, serving as the internal owner for the talent/creator analytics tool stack.
Work closely with Analytics team partners to communicate analytical requirements, inform data capture, and ensure infrastructure decisions meet measurement needs.
Stay current on developments in talent/creator analytics, platform data capabilities, and measurement industry standards.
Develop and nurture relationships with key stakeholders across talent sales, talent marketing, client management, brand marketing, and Analytics.
Collaborate with internal Talent and Analytics stakeholders to align analytical priorities with business needs.
Serve as the internal subject matter expert on talent, creator, and influencer measurement, educating partners on best practices and industry standards.