Senior Manager, Take to Market - Tangerine

Scotiabank•Toronto, ON

4d•Onsite

About The Position

Tangerine is Canada’s leading direct bank, offering flexible and accessible banking options, innovative products, and award-winning Client service. The company focuses on making a difference in its communities and fostering an environment where employees feel empowered and enthusiastic about belonging to the Orange culture. Tangerine is redefining banking as Canada’s leading digital bank, thriving on innovation, agility, and bold thinking, using leading technology and collaboration to tackle challenges. Client-obsessed teams deliver flexible, accessible banking solutions, breakthrough products, and award-winning service. Beyond banking, Tangerine is committed to making an impact in the communities it serves and across its organization, fostering a culture built on integrity, inclusion, and fearless ambition where diverse perspectives are valued and people are empowered to do their best work. This role is for a high performer looking to accelerate their career and reimagine the banking landscape.

Requirements

Minimum 5-7 years of relevant marketing or account management agency experience, with a mix of experience in mass advertising (above the line), digital, and targeted channels.
Exposure to the Agile methodology
Expertise in driving performance growth across multiple dimensions and KPIs
Deep knowledge of the marketing tech stack
Authentic, decisive, resilient, highly collaborative, and results-oriented

Nice To Haves

Experience managing a team is an asset

Responsibilities

Drive sustained and profitable revenue growth through the planning, development and delivery of acquisition and customer engagement marketing programs for Tangerine.
Drive full-funnel marketing programs and delivery of benefit-led campaigns that enable Tangerine Bank to achieve its strategic objectives.
Set and refine annual and quarterly marketing plans for assigned portfolio in collaboration with the Director.
Collaborate closely with Marketing’s delivery groups to plan and execute customer-driven action plans and marketing programs.
Monitor consumer sentiment, market conditions, competitive activity, and short-term-demand opportunity on an ongoing basis to increase agility of planning processes and flexibility of budget deployment.
Collaborate with various cross-functional groups to plan and execute Bank-wide level action plans and marketing programs.
Be accountable for a customer-centric team (direct and/or indirect) that acquires, analyzes, and leverages insights drawn from market research and data analysis to establish the strategic direction of benefit-led campaign briefs.
Contribute in plans and briefs a deep understanding of Bank-wide and business partner needs, ensuring full buy-in and participation of multiple business, channel, and marketing partners in a highly matrixed environment.
Ensure squads have an efficient and effective central point to build-out campaign calendars (including media mix) and set individual program workback schedules.
Collaborate with groups to establish efficient workflows that ensure clarity of roles and accountability for team members across both practices.
Provide insight on budget management and coordination with partners for budget revisions.
Contribute to the development and deployment of creative assets, agnostic of media channel and across all touchpoints, acting as the squad’s main point of contact for creative and media agencies.
Lead the building of a high-performance culture centered on effective collaboration with business partners, Client Strategy, delivery teams, Marketing Performance Management, and Marketing Media Strategy, to build performance-oriented campaign plan summaries, debriefs, and enhancements.
Champion proper usage of the Tangerine brand in Canada, in full compliance with global brand guidelines and Tangerine’s visual identity continuum.
Lead and drive a customer-focused culture throughout their team to deepen client relationships and leverage broader Bank relationships, systems, and knowledge.
Champion a high-performance environment and demonstrate a commitment to Tangerine’s values, delivering results in accordance with Tangerine behavioral competencies.
Create an inclusive team culture and an environment where team members hear, share, and appreciate diverse perspectives.
Direct day-to-day activities in a manner consistent with the Bank’s risk culture and the relevant risk appetite statement and limits, communicating and modeling the Bank’s risk culture and risk appetite statement throughout their teams.
Create an environment in which their team pursues effective and efficient operations in accordance with Tangerine’s Values, its Code of Conduct, and the Global Sales Principles, while ensuring the adequacy, adherence to, and effectiveness of day-to-day business controls to meet obligations with respect to operational, compliance, AML/ATF/sanctions, and conduct risk.
Build a high-performance environment and implement a people strategy that attracts, retains, develops, and motivates their team by fostering an inclusive work environment, using a coaching mindset and behaviors, communicating vision/values/business strategy, and managing succession and development planning for the team.