Senior Manager, Subscriptions Strategy

Thomson Reuters•United States of America, NY

23h•Hybrid

About The Position

Reuters Professional is seeking a Senior Manager, Subscription Strategy to lead global subscriber growth across web and app. Reporting to the Director of Subscriptions, this role owns product testing strategy and paywall and registration optimization, partnering with Product, Analytics, Newsletters, and Editorial to meet and exceed subscription goals. The position turns performance data into actionable roadmaps and develops ideas to drive growth across a premium news business. The role leads a full-funnel strategy for engagement, subscriber acquisition, and retention; owns the web and app testing roadmap for registration walls, paywalls, and product journeys; and develops install-to-paid acquisition strategies across mobile web and apps. It defines audience cohorts using performance data, optimizes landing pages and onsite experiences with Product, Engineering, and Design, and ensures the subscription value proposition is clear across consumer touchpoints. It also works with Analytics on retention and churn analysis, identifies cancellation drivers and lifetime-value opportunities, and translates performance into recommendations while overseeing marketing processes, timelines, and creative development. This is an office-based role with a flexible hybrid work model. Eligible office locations include New York City, San Francisco, Los Angeles and/or Irvine, California; McLean, Virginia; and Washington, DC.

Requirements

At least 5 years of experience developing and implementing subscription growth strategies for a premium news media organization.
Deep understanding of acquisition funnels, paywall and registration strategies, user behavior, and subscription models, with experience driving engagement and growth across paywalled content.
Experience partnering with editorial, product, and marketing teams to grow digital subscriptions.
Ability to use data to inform decisions, including analyzing customer journeys, applying attribution models, and optimizing acquisition funnels.
Strong project management skills and ability to build detailed, data-driven strategy roadmaps.
Problem-solving and original-thinking skills, data-informed decision-making, collaboration across a matrixed organization, and commitment to shared goals.
Experience at a premium news media organization.

Nice To Haves

Understanding of the dynamics of audience engagement, subscription acquisition, and retention.
Track record of identifying new growth opportunities and bringing forward fresh ideas.

Responsibilities

Lead a global, full-funnel strategy to drive engagement, subscriber acquisition, and retention.
Own the web and app testing roadmap for registration walls, paywalls, and product journeys, partnering with Product and Engineering to improve conversion and engagement.
Build install-to-paid acquisition strategies across mobile web and apps, and test campaign structures, audience segments, and ad creatives to improve efficiency across acquisition channels.
Define audience cohorts from performance data to guide marketing and product decisions.
Work with Product, Engineering, and Design to optimize landing pages, funnels, and onsite experiences.
Ensure the subscription value proposition is clearly defined across consumer touchpoints.
Partner with Analytics on retention and churn analyses to identify cancellation drivers and opportunities to grow subscriber lifetime value.
Translate campaign, subscription, and testing performance into actionable insights, roadmaps, and recommendations.
Oversee marketing processes, timelines, and creative development.

Benefits

Flexible vacation and paid time off.
Two company-wide Mental Health Days off annually.
Access to the Headspace app and Employee Assistance Program.
Retirement savings plan, including a competitive 401(k) plan with company match.
Tuition reimbursement.
Employee incentive programs and possible annual bonus based on enterprise and individual performance.
Health, dental, vision, disability, and life insurance.
Parental leave and sabbatical leave.
Paid holidays, including two company mental health days off.
Optional hospital, accident and sickness insurance, and optional life and AD&D insurance.
Flexible Spending and Health Savings Accounts.
Fitness reimbursement.
Group Legal Identity Theft Protection benefit.
Access to a 529 Plan and commuter benefits.
Adoption and surrogacy assistance.
Employee Stock Purchase Plan.
Two paid volunteer days off annually and opportunities to participate in pro-bono consulting and ESG initiatives.
Flexible hybrid work arrangements, including work from anywhere for up to 8 weeks per year.
Career development and continuous learning programs.