Senior Manager, Subscriptions Strategy

Thomson Reuters•New York, NY

2d•$115,300 - $214,100•Hybrid

About The Position

Reuters Professional is seeking a Senior Manager, Subscription Strategy to lead global subscriber growth across web and app. Reporting to the Director of Subscriptions, this role owns product testing strategy and paywall and registration optimization, partnering with Product, Analytics, Newsletters, and Editorial to meet and exceed subscription goals. The role turns performance data into actionable roadmaps and develops growth initiatives for a premium news business. The position leads a global, full-funnel approach to engagement, subscriber acquisition, and retention. It owns the web and app testing roadmap for registration walls, paywalls, and product journeys; develops install-to-paid acquisition strategies; defines audience cohorts; optimizes landing pages, funnels, and onsite experiences; and ensures the subscription value proposition is clear across consumer touchpoints. The role also partners with Analytics on retention and churn analyses and translates campaign, subscription, and testing performance into recommendations and roadmaps. This is an office-based role with a flexible hybrid working environment. Eligible office locations include New York City, San Francisco, Los Angeles and/or Irvine, California; McLean, Virginia; and Washington, DC. The stated base compensation range is $115,300–$214,100 USD, depending on location and individual factors. The role may also be eligible for an annual bonus based on enterprise and individual performance.

Requirements

At least 5 years of experience developing and implementing subscription growth strategies for a premium news media organization.
Deep understanding of acquisition funnels, paywall and registration strategies, user behavior, and subscription models.
Experience driving engagement and growth across paywalled content.
Experience partnering with editorial, product, and marketing teams to grow digital subscriptions.
Ability to use data to inform decisions, including analyzing customer journeys, applying attribution models, and optimizing acquisition funnels.
Strong project management skills and the ability to build detailed, data-driven strategy roadmaps.
Problem-solving and original-thinking skills.
Data-informed decision-making skills.
Ability to collaborate across a matrixed organization and commitment to shared goals.
Experience at a premium news media organization.

Nice To Haves

Understanding of the dynamics of audience engagement, subscription acquisition, and retention.
Track record of identifying new growth opportunities and bringing forward fresh ideas.

Responsibilities

Lead a global, full-funnel strategy to drive engagement, subscriber acquisition, and retention.
Own the web and app testing roadmap for registration walls, paywalls, and product journeys, partnering with Product and Engineering to improve conversion and engagement.
Build install-to-paid acquisition strategies across mobile web and apps.
Test campaign structures, audience segments, and ad creatives to improve efficiency across acquisition channels.
Define audience cohorts from performance data to guide marketing and product decisions.
Work with Product, Engineering, and Design to optimize landing pages, funnels, and onsite experiences.
Ensure the subscription value proposition is clearly defined across consumer touchpoints.
Partner with Analytics on retention and churn analyses, identifying cancellation drivers and opportunities to grow subscriber lifetime value.
Translate campaign, subscription, and testing performance into actionable insights, roadmaps, and recommendations.
Oversee marketing processes, timelines, and creative development.

Benefits

Flexible hybrid work arrangements for office-based roles.
Work from anywhere for up to 8 weeks per year.
Flexible vacation and paid time off, including paid holidays and two company-wide mental health days.
Access to the Headspace app.
Retirement savings plan with company match.
Tuition reimbursement.
Employee incentive programs and possible annual bonus.
Resources for mental, physical, and financial wellbeing, including fitness reimbursement and an Employee Assistance Program.
Health, dental, vision, disability, and life insurance.
Parental leave and sabbatical leave.
Paid volunteer days and opportunities to participate in pro-bono consulting and ESG initiatives.
Flexible Spending and Health Savings Accounts.
Commuter benefits.
Adoption and surrogacy assistance.
Employee Stock Purchase Plan.
Optional hospital, accident and sickness insurance.
Optional life and AD&D insurance.
Group legal and identity theft protection benefit.
Access to a 529 Plan.
Career development and continuous learning programming.