Senior Manager, Strategy

IHG•Atlanta, GA

9h•$120,000 - $135,000•Hybrid

About The Position

Drive strategic brand initiatives, manage category innovation projects, support brand management, and serve as key operational support to the Global VP of Kimpton and Hotel Indigo and the Head of Luxury and Lifestyle Brand Delivery, Americas.

Requirements

Bachelor’s degree or equivalent in Brand Management, Marketing, Hospitality Management, Business Studies, or a related field.
4 to 8 years experience in consumer marketing, brand strategy, insights, or analytics
Exposure to working across geographies.
Experience in the luxury industry and understanding luxury consumer preferences.
Experience collaborating with cross-functional teams.
Involvement in brand management and brand experience programs.
Experience in strategic communications, both internal and external.
Comfortable with brand management principles.
Understanding of luxury products, trends, and aesthetics.
Solid project management skills.
Ability to build relationships and work well with internal and external stakeholders.
Basic understanding of market research processes.

Nice To Haves

MBA is desirable
Experience in operations (preferred but not required).

Responsibilities

Manages cross-functional innovation projects (e.g., planning, brand enhancements, etc.).
Defines and adapts brand operating models and governance process.
Aligns brand and functional teams.
Develops roadmaps, KPIs, and initiative tracking.
Supports select brand initiatives and strategy development.
Acts as flexible support for Luxury and Lifestyle brand initiatives.
Oversees brand performance tracking and identification of opportunities, globally and regionally.
Delivers brand project dashboards and strategic updates.
Coordinates and supports leadership initiatives for VP, Luxury Brands.
Prepares briefings, meeting decks, and key communications across luxury and lifestyle teams.
Drives alignment and follow-through on initiatives.