Senior Manager, Strategy & Insights

Labatt Breweries of Canada • Toronto, ON

7d • CA$120,000 - CA$142,500 • Onsite

About The Position

Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do? Founded over 175 years ago, Labatt is one of Canada’s founding businesses and its leading brewer. We are proud of our history and our heritage in Canada, and we remain committed to brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Labatt has created exciting experiences with consumers through iconic brands like Budweiser, Bud Light, NÜTRL, Michelob Ultra, Corona, Stella Artois and many more. Through our broad portfolio, we are truly a national brewer, with over 3,600 employees, a portfolio of more than 60 quality beers and beyond, and 10 breweries from coast-to-coast, we are proud to serve Canada and the communities we call home.

Requirements

• A University Degree in Business, statistics, consumer research, media or related field.
• 6+ Years of related consultancy and research experience (preferable in CPG); previous experience in Strategy and/or Brands management and with people management experience
• Experience in analytics, data strategy or transformation
• Fluent in best research practices, process and governance, solutions and tools
• Extensive knowledge of qualitative and quantitative research methodologies/techniques, including panel data
• Competency in managing complex/strategic research projects
• Strong ability to analyze and interpret results
• Ability to effectively present to senior & diverse audience
• Strong leadership & negotiation skills to deal effectively with senior managers and a wide variety of external stakeholders with differing agendas

Nice To Haves

• Master's Degree in Marketing Research, Marketing or MBA preferred

Responsibilities

• Reporting directly into the Director of Strategy & Insights, this role will collaborate with internal stakeholders and across many departments i.e., Marketing, Sales, Trade Marketing, Category Management and Revenue Management
• Responsible for driving consumer centricity throughout the organization, driving empathy for our consumers while leveraging data to identify category growth opportunities and winning over consumers
• Synthesis of primary and syndicated consumer tracking research to identify relevant insights to grow our category
• Setting and implementing both short term and long-term consumer strategies which will deliver actionable insights that drive better business decisions and ultimately incremental volume and profit
• Oversee a team leading category growth and consumer strategy, and planning with cross-function teams
• Review, design and oversee execution of agreed upon research studies, develop and implement consumer segment learning plans
• Work closely with other analytics and data centric teams and lead the development of short- and long-term predictive growth models, and measurement of pilots

Benefits

• Health benefits plan, including competitive coverage for medical, dental, mental health, life, and disability insurance, that can be flexed to fit your needs.
• Additional flex credits for healthcare or wellness spending accounts
• Retirement plan with a generous company-matching contribution, and low-fee RRSP & TFSA savings opportunities to help you secure your financial future.
• Personalized support through an inclusive family-forming benefit, and generous financial support/top-ups for parental leave
• Access to many wellbeing resources, including Employee & Family Assistance Program support, Webinars, and more.
• An annual allotment of Beer and Beyond-Beer products for employees!

What This Job Offers

• Job Type: Full-time
• Career Level: Senior