Senior Manager, Store Experience

Gap Inc.•San Francisco, CA

About The Position

The Senior Manager, Store Experience sits at the center of how Athleta comes to life in the physical world. This role leads the end-to-end marketing strategy for stores—ensuring every touchpoint, from signage to activations to new store openings, delivers a cohesive, premium, and brand-defining customer experience. Reporting to the Director of Integrated Marketing, this leader serves as the voice of stores within the marketing organization—deeply understanding store environments, fleet needs, and customer behavior—and translating brand and product strategy into best-in-class, scalable retail experiences. This role blends strategy and execution, partnering cross-functionally with Visual, Retail, Creative, Merchandising, and Operations to bring 360 campaigns to life in a way that feels uniquely Athleta.

Requirements

Reporting to the Director of Integrated Marketing
Deeply understanding store environments, fleet needs, and customer behavior
Translating brand and product strategy into best-in-class, scalable retail experiences
Blending strategy and execution
Partnering cross-functionally with Visual, Retail, Creative, Merchandising, and Operations
Bringing 360 campaigns to life
Ensuring alignment with brand and product campaigns
Translating brand storytelling into physical retail experiences
Establishing the vision and standards for how Athleta shows up across all store touchpoints
Owning the in-store expression of all Tier 1/2/3 brand and product campaign
Ensuring signage, storytelling, and outfitting moments ladder directly to campaign strategy and creative
Partnering with Integrated Marketing leads to bring campaigns to life consistently across channels
Leading concepting and execution of in-store activations, events, and experiential moments
Developing new ways for stores to engage customers beyond product
Piloting and scaling innovative formats that elevate the customer experience
Owning the marketing strategy and launch plans for new store openings and remodels
Defining storytelling frameworks, signage strategies, and customer journeys for new formats
Partnering closely with Store Design and Visual teams
Acting as the primary marketing partner to Retail and Visual teams
Aligning priorities across Creative, Production, Merchandising and Operations
Leading timelines, budgets, and processes for all store marketing workstreams

Responsibilities

Define and lead the seasonal and annual marketing strategy for stores, ensuring alignment with brand and product campaigns
Translate brand storytelling into physical retail experiences that are inspiring, intuitive, and conversion-driving
Establish the vision and standards for how Athleta shows up across all store touchpoints
Own the in-store expression of all Tier 1/2/3 brand and product campaign
Ensure signage, storytelling, and outfitting moments ladder directly to campaign strategy and creative
Partner with Integrated Marketing leads to bring campaigns to life consistently across channels
Lead concepting and execution of in-store activations, events, and experiential moments that build community and cultural relevance
Develop new ways for stores to engage customers beyond product (events, partnerships, localized moments)
Pilot and scale innovative formats that elevate the customer experience
Own the marketing strategy and launch plans for new store openings and remodels
Define storytelling frameworks, signage strategies, and customer journeys for new formats
Partner closely with Store Design and Visual teams to ensure brand consistency and impact
Act as the primary marketing partner to Retail and Visual teams
Align priorities across Creative, Production, Merchandising and Operations to ensure seamless execution
Lead timelines, budgets, and processes for all store marketing workstreams