Senior Manager - Sports CRM Analytics

Hard Rock Digital

21h•Hybrid

About The Position

Hard Rock Digital is a team focused on becoming the best online sportsbook, casino, and social gaming company in the world. We’re building a team that resonates passion for learning, operating, and building new products and technologies for millions of consumers. We care about each customer interaction, experience, behavior, and insight and strive to ensure we’re always acting authentically. Rooted in the kindred spirits of Hard Rock and the Seminole Tribe of Florida, the new Hard Rock Digital taps a brand known the world over as the leader in gaming, entertainment, and hospitality. We’re taking that foundation of success and bringing it to the digital space — ready to join us? We are seeking a strategic and technically strong Senior Manager of Sports CRM Analytics to lead analytics and serve as the primary analytics partner for the Sports CRM team. This is not just a reporting role. This is a high-impact leadership role within a growing Analytics organization. You will lead measurement and analytical capabilities for Sports CRM and contribute to broader talent development within the CRM Analytics team. You’ll partner closely with Sports CRM Marketing and Operations to ensure decisions are driven by rigorous analysis, sound experimentation, and forward-looking insights — not intuition alone. As a relatively new team, this function offers a rare opportunity to build from the ground up: enforcing standards, implementing modern tooling (including AI where it meaningfully drives value), and establishing a culture of analytical excellence.

Requirements

Strategic Analytics Leader: You’re comfortable influencing senior stakeholders while remaining hands-on with complex analysis. You know how to ask the right questions — not just answer them.
Business-First Thinker: You care about impact, not output.
Experimentation Expert: You understand CRM testing environments — including holdouts, incrementality measurement, and interpreting imperfect or noisy results in dynamic systems.
Influential Communicator: You can translate sophisticated analysis into compelling, concise narratives for non-technical stakeholders. You’re comfortable challenging assumptions and shaping roadmaps.
Talent Mentor: You have experience hiring, coaching, and retaining high-performing analytics professionals — and creating environments where they thrive.

Nice To Haves

6+ years of experience in analytics, with 2+ years leading teams
Experience in online gaming
Experience applying AI/ML or automation thoughtfully to business problems
Advanced SQL proficiency and experience working with modern data stacks
Background in engineering, math, computer science, economics, or related quantitative field
Experience in CRM, lifecycle marketing, or retention analytics

Responsibilities

Build & Lead a High-Performance Analytics Team
Develop and mentor a team of CRM analysts with a high bar for intellectual rigor and business impact
Work with Senior Director to establish best practices in analytical thinking, experimentation design, and stakeholder communication
Create scalable processes that enable both speed and quality
Evolve the Measurement Foundation
Apply and evolve best-in-class frameworks for campaign performance, retention lift, incremental revenue, and long-term player value
Implement robust test-and-learn strategies, including permanent holdouts and advanced test/control methodologies
Drive Strategic Impact
Provide actionable insights that influence audience targeting, bonus strategy, lifecycle marketing, creative optimization, and promotional investments
Partner with CRM leadership to prioritize initiatives that maximize sustainable player value
Move the team from descriptive reporting to forward-looking, decision-driving analytics
Advance Technology & Intelligent Automation
Identify and implement practical analytical tools and AI-driven approaches to improve the performance of the Sports CRM function
Ensure new technologies are thoughtfully applied — balancing innovation with measurable ROI
Elevate Analytical Culture
Champion experimentation and evidence-based decision-making within the Sports CRM organization
Translate complex findings into clear, executive-ready narratives that drive action
Raise the standard for how insights inform strategy