Senior Manager, Spirits Brand Development

Gallo•Dallas, TX

1d•Hybrid

About The Position

As Senior Manager, Spirits Brand Development in GALLO's Innovation organization, you will lead the development and execution of strategies that build distinctive brands, strengthen consumer connections, and deliver business results. You will oversee marketing activities with up to an 18-month horizon, guide brand planning, and manage the overall brand P&L and A&P budget. You will turn consumer, customer, and channel insights into compelling end-to-end experiences. Working across Sales, Commerce Marketing, Sales Planning, Demand, external agencies, and business unit leadership, you will shape go-to-market plans, communications strategies, channel programs, test-market launches, and marketing innovation. You will establish KPIs, evaluate performance and ROI, and optimize plans and investments based on learning. You will serve as an outcome owner for Agile development and delivery, lead forecasting and senior leadership updates, and make thoughtful trade-offs across the marketing mix. Through regular market visits, you will deepen channel expertise, identify emerging trends, and ensure activation tools support effective sales execution. As a people leader, you will coach, mentor, and develop team members while fostering accountability, candid discussion, bold thinking, and responsible risk-taking. This is an opportunity to combine strategic brand leadership, consumer empathy, commercial acumen, and innovation to help shape the future of the spirits portfolio.

Requirements

Master's degree plus 5 years of marketing, agency, brand ambassador, tasting room, bartender/mixology, restaurant management or spirits sales experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 7 years of marketing, agency, brand ambassador, tasting room, bartender/mixology, restaurant management or spirits sales experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 6 years of Gallo Spirits BU experience reflecting increasing levels of responsibility; OR High School diploma or State-issued equivalency certificate plus 9 years of marketing, agency, brand ambassador, tasting room, bartender/mixology, restaurant management or spirits sales experience reflecting increasing levels of responsibility.
Brand management experience.
Spirits industry experience.
Required to travel up to 50% of the time in-market in order to perform job duties.
Experience managing total P&L for brand.
Knowledge of the on-premise channel.
Experience managing A&P budgets with a diverse marketing mix.
Demonstrated ability to think analytically.
Experience managing a broad range of stakeholders & multiple external agencies.
Ability to effectively manage competing priorities and operate with a sense of urgency.
Required to travel to company offices, sites, and/or meeting locations for onboarding, training, meetings, and events for development, department needs, and business delivery up to 5% of the time, with or without reasonable accommodation.
Required to be 18 years or older.

Nice To Haves

Master's degree plus 7 years of marketing, agency, brand ambassador, tasting room, bartender/mixology, restaurant management or spirits sales experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 9 years of marketing, agency, brand ambassador, tasting room, bartender/mixology, restaurant management or spirits sales experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 8 years of Gallo Spirits BU experience reflecting increasing levels of responsibility.
Strong understanding of the on-premise channel.
Experience managing a global brand or leading a global marketing initiative.
Experience managing ambassador or advocacy teams.
Experience working in an agile environment.

Responsibilities

Lead the development and execution of strategies that build distinctive brands, strengthen consumer connections, and deliver business results.
Oversee marketing activities with up to an 18-month horizon.
Guide brand planning.
Manage the overall brand P&L and A&P budget.
Turn consumer, customer, and channel insights into compelling end-to-end experiences.
Shape go-to-market plans, communications strategies, channel programs, test-market launches, and marketing innovation.
Establish KPIs, evaluate performance and ROI, and optimize plans and investments based on learning.
Serve as an outcome owner for Agile development and delivery.
Lead forecasting and senior leadership updates.
Make thoughtful trade-offs across the marketing mix.
Deepen channel expertise, identify emerging trends, and ensure activation tools support effective sales execution through regular market visits.
Coach, mentor, and develop team members.
Foster accountability, candid discussion, bold thinking, and responsible risk-taking.