Senior Manager, Solution Marketing – Orthopedics, Ambulatory Surgery Centers (ASC), and Women’s Health

athenahealth•Remote - NC, NC

2d•$95,000 - $161,000

About The Position

As the Senior Solution Marketing Manager – Orthopedics, Ambulatory Surgery Centers (ASC)s, and Women’s Health, you will play a leading role in shaping go-to-market (GTM) strategy and own positioning, messaging, and commercial enablement for athenahealth’s specialty solutions across these priority specialty markets. This role is responsible for developing and operationalizing messaging and content that resonates with specialty buyers and enables Sales to win. You will bridge product value and market execution, translating product capabilities into clear, differentiated narratives that support Sales effectiveness and improve marketing performance. You will partner closely with Product Strategy (product value), Segment Marketing (GTM strategy & audience) and Sales (execution in market), and executive stakeholders across the business to ensure messaging and content are clear, compelling, and actionable.

Requirements

Bachelor’s degree in Marketing, Business, or related field (MBA preferred)
8+ years of experience in solution marketing, product marketing, growth marketing, segment marketing, go-to-market strategy, or related commercial roles
Healthcare technology, healthcare services, SaaS, or healthcare IT experience required
Experience supporting specialty healthcare markets, ambulatory care, physician practice operations, or complex B2B markets preferred
Demonstrated experience shaping go-to-market strategies, developing market-facing narratives market-facing narratives, and sales enablement content that drive commercial outcomes
Experience partnering cross-functionally with Sales, Product, Marketing, and Customer Success teams to drive market adoption and business growth
Strong strategic thinking with the ability to translate market insights into actionable GTM plans
Deep understanding of marketing performance metrics, pipeline dynamics, funnel conversion, and GTM optimization
Proven ability to influence senior leaders and drive cross-functional alignment across highly matrixed organizations
Exceptional communication skills, including executive-level messaging, storytelling, and presentation development
Influences strategic decisions through deep market expertise, customer insight, and competitive intelligence
Experience enabling sales teams and improving commercial effectiveness
Strong project management and prioritization skills
Analytical, data-driven mindset with a focus on continuous improvement and measurable business outcomes
Ability to synthesize customer insights, market intelligence, and competitive data into clear strategic recommendations

Nice To Haves

MBA preferred
Experience supporting specialty healthcare markets, ambulatory care, physician practice operations, or complex B2B markets preferred

Responsibilities

Play a leading role in shaping and influencing the GTM strategy for Orthopedics, ASC, and Women’s Health markets, including audience segmentation, prioritization, and value proposition development
Partner with Segment Marketing to translate audience insights and market opportunities into effective messaging and execution plans
Translate company and product strategy into specialty-relevant narratives and commercial motions
Identify growth opportunities, market gaps, and performance challenges, and recommend strategic actions that improve specialty market performance in partnership with Segment Marketing and commercial teams
Apply a data-driven, test-and-learn approach to refine messaging, content, and enablement effectiveness
Develop and maintain specialty-specific positioning, messaging, and narrative frameworks for Orthopedics, ASC, and Women’s Health audiences
Translate complex product capabilities, workflows, and services into clear, differentiated value for specialty healthcare buyers and decision makers
Ensure consistency of messaging across campaigns, sales materials, and customer-facing content, and executive communications
Incorporate customer insights, market trends, and competitive intelligence, and commercial feedback into ongoing refinement
Develop specialty-specific proof points, customer stories, and value narratives that strengthen athenahealth’s market differentiation
Equip Sales and Customer Success teams with specialty-specific messaging, insights, and tools to improve sales effectiveness and win rates
Create high-impact enablement assets including pitch decks, battlecards, talk tracks, objection handling guidance, and customer proof points
Serve as a trusted advisor to Sales leadership, providing specialty market insights, competitive perspectives, and messaging guidance that improve commercial effectiveness
Partner with Training & Enablement to scale specialty knowledge transfer and reinforce GTM strategy across customer-facing teams
Establish feedback loops with commercial teams to continuously refine messaging, uncover market needs, and improve customer engagement
Partner with Product Strategy to ensure product value is translated into specialty-relevant market narratives
Partner with Segment Marketing to support campaign execution through messaging, content and audience insights
Collaborate with Product Management and Strategy to incorporate specialty market feedback into positioning and differentiation
Support launches and strategic growth initiatives by ensuring alignment across messaging, targeting, enablement, and commercial readiness
Act as the organization’s subject matter expert on Orthopedics, ASC, and Women’s Health buyer needs, workflows, market dynamics, and competitive trends
Develop deep expertise in Orthopedics, ASC, and Women’s Health markets, including buyer needs, operational challenges, reimbursement trends, and competitive dynamics
Monitor market developments, customer sentiment, and emerging competitors to identify growth opportunities and risks
Deliver actionable market and competitive insights that inform messaging, positioning, sales execution, content development, and strategic decision-making
Partner with leadership teams to strengthen athenahealth’s competitive differentiation within specialty markets