Senior Manager, Solution Marketing (Thought Leadership)

Equinix • Dallas, TX

1d

About The Position

Equinix is looking for a Senior Manager of Product Marketing to join our global Product and Solution Marketing team and own the development of authoritative, long-form thought leadership content that shapes how enterprise IT leaders think about digital infrastructure, AI, and cloud interconnection. You're a writer and strategist who combines deep technical domain knowledge with the ability to craft narratives that move specific buyer personas — from the cloud architect to the CIO building a five-year infrastructure roadmap. This role is embedded in Product Marketing by design. You won't be producing content in a vacuum — you'll be working directly from messaging frameworks, buyer insights, and solution positioning to create content that carries real strategic weight.

Requirements

• You have 8+ years of content marketing experience in B2B technology, with meaningful and deep experience in at least one of the following domains: data centers, cloud infrastructure, enterprise networking, or AI workloads.
• You've produced long-form thought leadership content that has actually moved the needle — not just content that got published, but content that drove pipeline, built brand authority, or changed how a market perceived a company.
• You write with technical credibility and narrative clarity at the same time. You understand how enterprise IT buyers consume information, what earns their trust, and what makes them dismiss a piece as marketing noise.
• You're as comfortable developing a 10-page white paper on DORA compliance and interconnection architecture as you are writing an executive-level POV on the future of AI infrastructure.
• 8+ years of B2B content marketing experience with deep domain knowledge in data centers, cloud, networking, or AI infrastructure
• Portfolio of long-form thought leadership content — white papers, research reports, executive briefs, technical guides — produced for a technical enterprise audience
• Strong understanding of enterprise IT buyer personas, buying journeys, and how content supports demand generation programs
• Experience working within or in close partnership with a Product Marketing function; comfort with messaging hierarchies, solution positioning, and persona-based content development
• Ability to manage a content pipeline across multiple simultaneous workstreams, including external contributors, agencies, and SMEs
• Exceptional writing, editing, and content quality standards — you are the bar, not just the manager of it
• Bachelor's degree in Marketing, Communications, Journalism, Engineering, or a related field

Responsibilities

• You'll lead the development of Equinix's thought leadership content program, with a focus on long-form formats including white papers, executive briefs, research reports, technical guides, point-of-view papers, and bylined articles.
• You'll translate complex topics — AI inference infrastructure, hybrid multicloud architecture, network fabric strategy, data sovereignty, compliance-driven design — into content that is technically credible, narratively compelling, and mapped to specific buyer personas and funnel stages.
• You'll partner closely with product marketers and technical marketers across solution areas and industry verticals to develop content that supports go-to-market programs, demand generation campaigns, and field enablement.
• You'll also leverage AI tools and manage relationships with external writers, agencies, and subject matter experts, ensuring quality and consistency across a high-volume content pipeline.
• Over time, you'll help build and refine a content strategy that positions Equinix as the go-to source of insight for enterprise infrastructure decision-makers — not just a vendor producing datasheets, but a genuine thought partner in the market conversation.

Benefits

• Employee Assistance Program: An Employee Assistance program is available to all employees.
• Insurance: You may enroll in health, life, disability and voluntary plans that are designed for you and your eligible family members.
• Retirement: You and Equinix may contribute to a retirement plan to help you plan for your financial future.
• Paid Time Off (PTO) and Paid Holidays: You will receive an accrued amount of PTO each pay period along with various paid holidays for you to rest and recharge.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior