Thought Leadership Specialist

Baker Hughes • Houston, TX

5d • Onsite

About The Position

The Thought Leadership Specialist is responsible for shaping and strengthening the organization’s global brand by collecting the data and assisting in the development of thought to position Baker Hughes both across select markets and within a new competitive space. This role supports Baker Hughes’ leadership in The Energy Equation by: Conducting research to recognize key industry trends and stakeholder needs, Helping to develop external communications strategies that enhance reputation and influence stakeholder perception, Supporting strategic business priorities.

Requirements

• 8+ years of experience in research, marketing, communications, or related disciplines within corporate, agency, or consulting environments.
• Proven experience with brand strategy, messaging frameworks, and cross‑functional stakeholder management.
• Strong analytical, strategic thinking, and written communication skills.
• Strong curiosity about new ideas and how things work together
• Brand positioning, messaging, and narrative development
• Executive‑level communication and storytelling
• Strong project leadership and cross‑functional collaboration
• Ability to simplify complex ideas into clear, compelling frameworks
• Valid work authorization in the country of employment.

Responsibilities

• Conducting the research to recognize the trends
• Work the Manager, Thought Leadership and across the organization to conduct research to identify industry trends as they are developing.
• Developing and executing external communications strategies
• Using the research to develop a compelling, differentiated position and narrative for Baker Hughes across select industries.
• Assisting with developing and managing differentiated content strategies that elevate brand reputation, executive visibility, and thought leadership.
• Collaborating with PR, Marketing, and other functions to develop integrated campaigns, media moments, and reputation management initiatives.
• Supporting key external announcements, including corporate milestones, strategic partnerships, and major product releases.
• Building research channels to measure Baker Hughes’ progress against competitors.
• Creating compelling and differentiated content for Baker Hughes marketing and communications channels, for example, social media, web, events.
• Maintaining dashboards and reporting mechanisms to evaluate program effectiveness.
• Supporting strategic business priorities
• Incorporating the digital strategy and narrative into ongoing work related to the Six Strategic Priorities.

Benefits

• Comprehensive private medical care options
• Safety net of life insurance and disability programs
• Tailored financial programs
• Additional elected or voluntary benefits
• Company-sponsored benefit programs, including health & welfare programs and the Thrift Plan (401k).
• Choice of coverage options that best suit your needs.
• Comprehensive and competitive benefits package
• Additional forms of compensation such as bonuses subject to the terms of the applicable benefit plans or policies.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed