Senior Manager, Social Media and Integrated Marketing (Contract)

Compass Pathways•New York, NY

1d•Hybrid

About The Position

This Senior Manager, Social Media and Integrated Marketing will own our social media strategy and integrated digital marketing efforts, driving corporate brand awareness, stakeholder engagement, and launch readiness through compliant, data-driven campaigns. Partnering across key internal stakeholder functions, you'll ensure our mental health innovation reaches the right audiences at the right time.

Requirements

8-10+ years digital/social/integrated marketing in biotech/pharma
Deep social strategy; managed corporate accounts
Equally adept at strategy creation, content creation and execution
Integrated campaigns with proven awareness/engagement impact
Regulated comms expertise (MLR, compliance)
Handles and translates scientific content with expertise
Analytical; uses tools for insights/optimization
Mission-driven, collaborative communicator

Responsibilities

Lead the development and execution of an integrated social and digital marketing strategy that supports corporate brand-building, scientific leadership, and launch readiness for our investigational treatment
Own Compass’s global social media presence (e.g. LinkedIn, X, and other relevant platforms), including strategy, content calendar, community management, execution and performance optimization
Develop integrated campaigns that connect social, web, email, search, events, and PR, ensuring cohesive storytelling and consistent brand experience across all touchpoints
Partner with Medical Affairs, Clinical, HEOR/RWE, Regulatory and Legal to translate new data readouts, publications, and milestones into compliant, audience-appropriate content and campaigns
Collaborate with R&D, Market Access and Commercial colleagues to design and execute compliant corporate-level digital initiatives that support patient/caregiver education, HCP engagement, and payer education around treatment-resistant depression and other indications
Establish and track clear KPIs for social and integrated marketing activities, build dashboards and regular reports, and use insights to optimize channel mix, content formats, and investment
Manage social listening and issues/crisis response processes in collaboration with Legal, Compliance, and Patient Safety, ensuring timely, responsible engagement and escalation where needed
Partner with People and Culture / Talent Acquisition to support employer brand and recruitment marketing through social and digital channels
Contribute to the development of integrated launch and lifecycle marketing plans, bringing a digital-first perspective to campaign design, sequencing, and measurement
Build paid media ecosystem and execute on integrated corporate marketing campaigns through advertising and digital content