Integrated Marketing Manager (Contract)

Semgrep

About The Position

We’re seeking a strategic and results-driven Integrated Marketing Manager (IMM) to own and orchestrate the end-to-end go-to-market (GTM) strategy for our key campaigns. Acting as the CMO of campaigns, you’ll integrate business objectives with operational excellence to deliver impactful, cohesive, and measurable marketing initiatives. This role is central to our success in driving alignment across teams, ensuring resources are allocated effectively, and delivering campaigns that resonate with target audiences and achieve revenue goals. You’ll bring the ability to think holistically about marketing processes from concept to execution, and drive innovation in how we plan, execute, and evaluate campaigns.

Requirements

4+ years of experience in integrated marketing, demand generation or related roles, with a focus on campaign GTM strategy.
Experience working with SaaS, B2B tech, or high-growth environments.
Strong understanding of closed-loop marketing processes from ideation to analysis.
Experience with funnel metrics and levers to move the needle on generating qualified leads and accelerating opportunity and pipeline velocity.
Excellent project management and organizational skills, with experience managing complex, multi-stakeholder initiatives.
Proficiency in marketing automation, CRM, and analytics tools (e.g., HubSpot, Marketo, Salesforce, Google Analytics).
Strategic thinker who excels at driving alignment and collaboration across teams.
Analytical mindset with a passion for leveraging data to inform decisions and optimize campaigns.
Exceptional communicator, able to distill complex ideas into actionable plans.
A self-starter who thrives in a fast-paced, high-growth environment.

Nice To Haves

Experience driving enterprise demand for a freemium SaaS, bottoms-up, or open source business.

Responsibilities

Own the go-to-market (GTM) strategy for campaigns, connecting business goals to actionable plans.
Develop integrated marketing strategies that drive measurable outcomes and span operational, executional, and analytical processes.
Collaborate with marketing, sales, and product stakeholders to define objectives, identify target audiences, and allocate resources effectively.
Lead cross-functional teams to align on campaign priorities, timelines, and deliverables.
Guide campaign strategy from concept to execution, ensuring consistency, quality, and collaboration across marketing operations, content, field, digital, and partner marketing.
Collaborate with product marketing, product, and sales teams to ensure campaign messaging is consistent, goal-oriented, and aligned with target markets, personas, and use cases that reflect company priorities.
Translate strategic plans into data-driven campaigns with clear KPIs and outcomes.
Oversee the full campaign lifecycle, including concept development, resource allocation, project management, piloting, and scaling.
Continuously refine campaigns using real-time insights and analytics to enhance effectiveness.
Drive post-campaign evaluations to assess success, identify learnings, and optimize future efforts.
Establish dashboards and reporting frameworks to share performance metrics and ROI with key stakeholders.
Implement continuous improvement processes to elevate campaign impact and efficiency.
Build and manage scalable processes for campaign planning, resource allocation, and project management.
Ensure marketing programs align with corporate priorities and integrate across teams and regions.
Balance creativity with operational rigor, ensuring campaigns are both innovative and executable.