Senior Social Media Marketing Manager

Alaska Airlines • Seatac, WA

2d • Onsite

About The Position

The Senior Social Media Manager is the enterprise-level subject matter expert and process owner for organic social media strategy. As an advanced individual contributor, this role defines the long-term social media vision and operating model, setting the standard for how social drives brand relevance, cultural impact, and business outcomes. Operating with significant autonomy, this role leads highly complex work that spans brands, markets, and cross-functional teams. The ideal candidate is curious, collaborative, strategic, and ahead of industry and cultural trends that impact our strategy. The Senior Social Media Manager shapes long-term platform strategy, governs creative and editorial standards, and influences senior leaders across Marketing, Brand, PR, Media, and Commercial teams to ensure social media operates as a business and brand growth lever

Requirements

• 7 years of experience leading social media strategy, content, and platform optimization for major brands, either in-house or at an agency, with demonstrated ownership beyond day-to-day execution.
• Bachelor’s degree in marketing, communications, business, or a related discipline, or an additional two years of relevant experience in lieu of this degree.
• Proven experience defining long-term social media strategy and operating models, not just managing calendars or publishing content.
• Deep expertise across major social platforms, formats, and behaviors, with strong cultural fluency and creative judgment.
• Demonstrated ability to influence senior stakeholders and cross functional partners without direct authority.
• Strong analytical and storytelling skills, with the ability to translate performance data into actionable insights and strategic recommendations.
• Exceptional communication skills (written, verbal, and presentation), including experience presenting strategy and results to senior leadership.
• High school degree or equivalent.
• Minimum age of 18.
• Must be authorized to work in the U.S.

Nice To Haves

• Experience operating social media at enterprise scale across multiple brands, markets, or audiences.
• Experience partnering closely with PR, influencer, and paid media teams to deliver integrated social strategies.
• Background in travel, lifestyle, consumer brands, or culturally driven industries.

Responsibilities

• Defines and owns the 12month+ organic social media strategy, including platform priorities, audience approach, creative frameworks, and success metrics, ensuring alignment with brand, campaign, and business goals.
• Leads cross functional initiatives that integrate social media into broader brand, campaign, PR, influencer, and paid media strategies, influencing decisions one to three levels up.
• Serves as the process owner for organic social media, establishing scalable standards for strategy development, content planning, publishing, optimization, and reporting across teams and brands.
• Exercises considerable latitude and judgment to solve highly complex and ambiguous challenges, including balancing brand expression, cultural relevance, and performance outcomes across multiple stakeholders.
• Sets the creative and editorial bar for social media, ensuring content is culturally fluent, platform native, and optimized
• Identifies and activates high impact cultural moments, trends, and emerging platform opportunities, developing frameworks that allow teams to operate at the speed of culture without sacrificing brand integrity.
• Develops measurement frameworks and narratives that translate social performance into clear business insights, informing senior leadership decision making.
• Leads and influences agency and external partners on strategy, creative direction, and execution, ensuring work meets enterprise standards and long-term objectives.

Benefits

• Free stand-by travel privileges on Alaska Airlines, Hawaiian Airlines & Horizon Air
• Comprehensive well-being programs including medical, dental and vision benefits
• Generous 401k match program
• Quarterly and annual bonus plans
• Generous holiday and paid time off

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees