Senior Manager, Social & Integrated Campaigns

Later•Los Angeles, IL

2d•Hybrid

About The Position

Later is seeking a Senior Manager, Social & Integrated Campaigns to develop and execute differentiated, platform-native campaigns across organic social, influencer, and CTV. This is a senior, hands-on creative role requiring the ability to move seamlessly from insight to idea to execution. The role involves developing campaign concepts, writing scripts, building storyboards, and collaborating with various teams to ensure ideas are elevated, ownable, and uniquely suited to the brand. The ideal candidate will understand how to build cross-channel ideas that are not repetitive, possess a strong grasp of social culture, creator-led storytelling, and premium video, and can transform product insights or cultural moments into compelling creative platforms. Retail experience is highly preferred, especially in developing campaigns for products, promotions, seasonal events, and fast-moving trends.

Requirements

7+ years of experience in creative strategy, content strategy, copywriting, art direction, or integrated campaign development.
A portfolio demonstrating strong campaign ideas and storytelling across social, influencer, digital video, and/or CTV.
Experience taking work from initial insight and concept through production and final delivery.
Strong scriptwriting, storytelling, presentation, and visual communication skills.
Experience creating storyboards, treatments, creative decks, or other materials that clearly communicate an idea.
Deep understanding of social platforms, creator culture, and platform-native content.
Ability to develop ideas that are both creatively ambitious and executable.
Strong creative judgment and the ability to provide clear, constructive feedback across disciplines.
Confidence presenting creative work and articulating the strategic thinking behind it.
Highly collaborative, with experience partnering across creative, strategy, account, influencer, social, and production teams.
Ability to manage multiple campaigns and move effectively within fast-paced timelines.

Nice To Haves

Experience working with retail, consumer, lifestyle, food and beverage, beauty, or CPG brands.
Understanding of retail campaign rhythms, including seasonal moments, product launches, promotional periods, and high-volume content needs.
Experience developing creator-led campaigns and working directly with influencers or talent.
Experience concepting and scripting for CTV, streaming, YouTube, or other long-form and premium video formats.
Agency or in-house brand experience working across multiple channels and stakeholders.

Responsibilities

Lead creative concepting for integrated campaigns spanning organic social, influencer, and CTV.
Translate brand objectives, audience insights, social trends, and cultural moments into distinctive creative platforms and campaign ideas.
Develop campaign narratives, creative territories, scripts, storyboards, treatments, shot lists, and other materials needed to bring ideas to life.
Adapt ideas thoughtfully across platforms, formats, audiences, and stages of the customer journey.
Partner with social Leads, influencer marketers, producers, account teams, designers, editors, and external production partners throughout the creative process.
Provide clear creative direction and feedback from initial concepting through production and post-production.
Ensure creative work feels native to each platform while remaining cohesive and recognizable as part of a larger campaign.
Identify opportunities to use creators as more than distribution partners, including as talent, storytellers, and collaborators in the creative development process.
Present and defend creative recommendations to internal stakeholders and clients.
Balance ambitious creative thinking with budgets, timelines, production realities, brand guidelines, and platform requirements.
Stay close to emerging formats, creator behaviors, platform trends, and shifts in how audiences consume content.
Use performance insights and audience response to strengthen future creative recommendations.
Raise the creative bar across teams by sharing inspiration, developing best practices, and helping others push ideas further.