Senior Manager, Site Testing & Optimization

Equinox • New York, NY

14d • $125,000 - $160,000

About The Position

We're looking for a Senior Manager of Site Testing & Optimization to own our web experimentation program. This is a strategic, hands-on role for someone who thinks in hypotheses, moves with precision, and takes full ownership from idea through measurement. You will lead a rigorous testing culture - turning behavioral insights into structured experiments that drive conversion and elevate the user experience.

Requirements

• 5+ years of experience in eCommerce, Product, or Conversion Rate Optimization
• A hypothesis-first mindset: you instinctively frame problems as testable questions, design experiments with clear logic, and interpret results with statistical rigor
• Hands-on fluency with a web experimentation platform (Optimizely, VWO, Adobe Target, or equivalent)
• Comfort partnering with engineering teams to scope and execute more complex tests, you know how to communicate requirements clearly and keep momentum
• Proficiency in Adobe Analytics, GA4, Contentsquare or a comparable analytics platform so you can pull your own data
• Strong communication skills: you can present results and make recommendations to non-technical stakeholders with clarity and conviction
• A genuine obsession with site performance, user behavior, and what drives conversion

Responsibilities

• Own the end-to-end experimentation roadmap for Equinox.com, always maintaining a prioritized backlog of tests
• Hypothesize, create and manage experiments end-to-end, from simple copy and landing page tests to more complex content, feature, and experience tests
• Partner with U/X & Engineering when tests require deeper development support, scoping business and user requirements clearly
• Define success metrics and partner with Marketing Analytics to set up measurement correctly before every test launches
• Monitor live experiments, flag issues early, and make sound calls on when tests have reached significance
• Own the readout for experiment (results, learnings, and recommended next steps) and communicate them clearly to stakeholders
• Ensure successful deployment and full roll-out of winning experiment
• Develop & maintain a testing dashboard that gives the broader organization full visibility into what's running, what's won, and what's learned
• Continuously source test ideas from analytics, user research, competitive analysis, and cross-functional partners

Benefits

• Competitive salary
• Benefits
• Industry leading commission opportunities for club employees
• Complimentary Club membership
• Perks and incentives with our products and services including Personal Training, Pilates, Spa and Shop

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed