Senior Manager, SEO & Organic Growth

RemotelyHR • ,

8h • $110,000 - $122,000

About The Position

French Florist is seeking a strategic, highly analytical Senior Manager, SEO & Organic Growth to own organic search strategy across its national e-commerce business and growing franchise network. This is a senior individual-contributor role with end-to-end ownership of SEO: setting strategy, prioritizing the roadmap, identifying growth opportunities, and driving execution across Marketing, Technology, Content, Analytics, Merchandising, and franchise teams. The role will also shape the company’s visibility in traditional search and emerging AI-driven search experiences.

Reporting to the Director of Performance & Growth, this person will lead SEO and organic growth, technical SEO, content and on-page optimization, local SEO, emerging search and GEO, analytics and measurement, and cross-functional SEO leadership. They will build AI-powered workflows to scale execution, ensure accurate tracking and reporting, communicate performance and recommendations to leadership, and establish processes and standards that support the growing franchise network.

Requirements

• 7+ years of progressive SEO experience with significant ownership of organic growth strategy.
• Proven experience driving measurable organic traffic, visibility, and revenue growth for an e-commerce or large-scale consumer website.
• Daily practical use of AI tools such as Claude, ChatGPT, or Gemini for SEO research, content briefs, technical audits, data analysis, and automation, with sound judgment about human review, brand voice, and quality control.
• Deep technical SEO expertise, including site architecture, crawlability, indexation, internal linking, redirects, structured data, and Core Web Vitals.
• Strong understanding of e-commerce search behavior across products, categories, content, and transactional queries.
• Hands-on experience with GA4 and Google Search Console, including configuring, validating, and troubleshooting tracking and measurement.
• Ability to independently diagnose data, attribution, and tracking issues and communicate technical requirements clearly to Development teams.
• Advanced experience with Ahrefs, Semrush, Screaming Frog, and related SEO tools.
• Working knowledge of HTML, CSS, JavaScript, and Schema markup.
• Strong understanding of AI search, GEO/AEO, and the evolving search landscape.
• Strong analytical and data-driven decision-making skills, including the ability to connect SEO performance to business outcomes.
• Exceptional communication skills and ability to influence technical and non-technical stakeholders.
• Strategic, curious, autonomous, commercially minded, and comfortable challenging assumptions with data.

Nice To Haves

• Previous experience working with a consumer retail brand.
• Prior experience with a franchise, dealer network, or highly distributed multi-unit business model, including managing local SEO and reviews at scale.

Responsibilities

• Own and execute the SEO and organic growth strategy across national e-commerce and local search.
• Build and maintain a prioritized SEO roadmap informed by search demand, customer intent, business value, competition, and performance data.
• Identify opportunities to grow qualified organic traffic, transactions, and revenue across products, categories, content, and locations.
• Develop scalable SEO frameworks and playbooks, and monitor search trends, algorithm changes, competitors, and customer behavior.
• Own technical SEO strategy for crawlability, indexation, site architecture, internal linking, redirects, canonicalization, structured data, and Core Web Vitals.
• Conduct technical audits and convert findings into prioritized, business-focused recommendations.
• Partner with Technology and Development teams to implement SEO improvements and incorporate SEO into website initiatives and launches.
• Establish technical SEO standards and identify structural issues that could limit organic growth.
• Develop search-driven content and on-page strategies based on customer intent, keyword opportunities, product performance, and competitive gaps.
• Establish standards for metadata, headings, internal linking, information architecture, and search-focused content.
• Determine when pages or content should be created, optimized, consolidated, redirected, or removed based on performance and business value.
• Own local SEO across the franchise network, including location pages, local search visibility, and scalable location-specific opportunities.
• Partner with franchise owners and internal teams to communicate local SEO performance, answer questions, and identify opportunities.
• Develop strategies to improve visibility across AI-powered search, Google AI Overviews, answer engines, and emerging search experiences.
• Evaluate how changing search behavior affects organic visibility and customer acquisition, and test scalable approaches across traditional and AI-driven search.
• Build AI-powered workflows and tools that scale SEO execution across pages and franchise locations, and help teams adopt them.
• Own SEO measurement and organic traffic tracking across GA4, Google Search Console, and other relevant analytics and SEO platforms.
• Ensure accurate tracking of organic traffic, conversions, revenue, landing-page performance, and other SEO metrics.
• Troubleshoot tracking, attribution, data quality, and reporting issues; identify root causes and partner with Development to resolve technical issues.
• Define tracking requirements for new website features, page types, SEO initiatives, and site changes.
• Use analytics and business data to identify opportunities, diagnose performance changes, and connect SEO activity to business outcomes.
• Build clear reporting and communicate performance, priorities, and recommendations to leadership.
• Serve as the internal SEO subject-matter expert across Marketing, Technology, Content, Analytics, Merchandising, and Operations.
• Influence cross-functional teams and senior stakeholders without direct authority, translating complex SEO, analytics, and technical concepts into actionable business recommendations.
• Establish scalable SEO processes and standards that enable teams across the organization to execute the organic growth strategy.

Benefits

• 10% performance bonus.
• Employee stock option eligibility after one year.
• Paid time off.
• Paid holidays.
• Professional development stipend.
• Full health benefits, including medical, dental, and vision coverage, plus voluntary benefits.
• 401(k) retirement program.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed