Senior Manager, SEO and AEO Strategy
About The Position
The U.S. Consumer Marketing team (USCM) is part of the US Consumer Services Group and is responsible for making membership essential by creating and delivering world class marketing for our differentiated products and services that drives demand and inspires engaged card members across the customer lifecycle. Prospect, Partner, and Customer Growth (PPCG), within US Consumer Marketing Services, is a fast-paced organization responsible for driving Card Members into the American Express franchise via digital and direct channels. Within PPCG, the Prospect Site and Application Marketing team is dedicated to delivering best-in-class digital marketing and card shopping experiences to effectively convert visitors and efficiently acquire high-quality new Card Members on Americanexpress.com. As search rapidly evolves with the rise of Answer Engine Optimization (AEO) and AI-powered discovery experiences, the way consumers find, evaluate, and engage with brands is being fundamentally transformed. This Sr. Manager, SEO and AEO Strategy role will play a critical part in shaping and executing both the short- and long-term organic search roadmap, ensuring our search strategy evolves alongside these industry shifts. This role will lead the development of a best-in-class SEO and AEO program that increases visibility across traditional and AI-powered search experiences while driving measurable business outcomes across the customer journey. This role requires a highly creative, analytical, and strategic thinker with robust marketing experience and a proven track record of delivering results. The role will partner closely with key stakeholders across analytics, technical product management, legal & compliance, product owners, and digital acquisition channel teams.
Requirements
- Highly creative, analytical, and strategic thinker.
- Robust marketing experience.
- Proven track record of delivering results.
Responsibilities
- Shape and execute the short- and long-term organic search roadmap.
- Lead the development of a best-in-class SEO and AEO program.
- Increase visibility across traditional and AI-powered search experiences.
- Drive measurable business outcomes across the customer journey.
- Partner closely with key stakeholders across analytics, technical product management, legal & compliance, product owners, and digital acquisition channel teams.
Benefits
- Competitive base salaries
- Bonus incentives
- 6% Company Match on retirement savings plan
- Free financial coaching and financial well-being support
- Comprehensive medical, dental, vision, life insurance, and disability benefits
- Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
- 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
- Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
- Free and confidential counseling support through our Healthy Minds program
- Career development and training opportunities
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
