Senior Manager, Self Directed Product Marketing

Vanguard • Malvern, PA

5d • Hybrid

About The Position

Vanguard’s Personal Wealth Marketing team is looking for our next Senior Manager of Product Marketing. In this role, you’ll lead a team of senior product marketers that guide the marketing strategy and execution for our retail offerings, including our brokerage platform, cash and savings accounts, and retirement solutions. Your team will create and own market positioning for each product, value proposition development, growth strategy, and go-to-market plans. And while you’ll sit in the Marketing organization, you’ll integrate seamlessly with our business partners as a key member of their leadership teams.

Requirements

• Eight years related work experience
• Three years of marketing experience
• Undergraduate degree in Marketing or equivalent experience required.
• Experience in the investment, wealth management, or retail banking landscape, with a track record of building and executing consumer-facing strategies aligned to market trends, competition, and client needs.
• Proven strategic marketing leader with measurable business impact, able to develop, execute, and communicate plans that position offerings and drive results.
• Strong analytical and business acumen, using data, market insights, and financial understanding to inform acquisition and retention strategies and optimize marketing ROI.
• Trusted advisor to senior leaders, delivering strategic insights and innovative thinking that shape decisions and business direction.

Nice To Haves

• Graduate degree preferred.

Responsibilities

• Create and implement a multi-year marketing strategy for Personal Wealth to expand distribution, engage and retain clients, and meet business goals with a positive ROI.
• Act as a strategic marketing advisor to Personal Wealth business leadership by building relationships, offering insights to guide business direction, and ensuring full accountability for marketing.
• Guide matrixed marketing teams with clear strategies and foster collaboration to ensure effective campaign delivery.
• Partner with audience strategy teams to deliver product goals within an audience-centric marketing strategy and deliver a cohesive client experience.
• Build and maintain business and partner relationships across the Personal Wealth division to extend the impact of marketing through a connected sales funnel.
• Support department-wide efforts to improve speed to market, uplevel marketing analytics capabilities and tools, and accelerate personalization at scale
• Lead and develop a team individual contributors, setting direction, driving accountability, and delivering against strategic goals.
• Strengthen leadership capability and team effectiveness through coaching, mentorship, and removing obstacles.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior