Senior Manager, Search & Social Ad Operations

Catalina USA•New York, NY

5d•$91,000 - $136,500

About The Position

Infillion is launching a dedicated Search & Social offering and is seeking a Senior Manager, Search & Social Ad Operations to build and scale the execution arm of this new practice. This person will come in as the subject matter expert across major search and social platforms, own client-facing strategy and performance conversations, and establish the processes, workflows, and team structure needed to grow the offering. A high-level working knowledge of programmatic, enough to collaborate fluently with the existing DSP/campaign management team is required, though deep hands-on programmatic execution is not the focus of this role.

Requirements

5+ years of hands-on experience managing search and social campaigns across major platforms (Google Ads, Meta Ads Manager, Microsoft Advertising, TikTok, LinkedIn, or similar), including enterprise-level budgets
Deep technical fluency troubleshooting directly within search/social platform UIs (tracking, targeting, delivery, bid strategy issues)
High-level working knowledge of the programmatic ecosystem — DSPs, trafficking, and core KPIs (CTR, VCR, CPA) — sufficient to collaborate cross-channel; hands-on programmatic trafficking experience is a plus but not required
Demonstrated experience building, organizing, or scaling operational processes or teams
Strong client-facing presence — confident leading strategy, setup, and performance conversations directly with clients
Strong analytical skills; comfortable working with large datasets in Excel and BI tools
Excellent written and verbal communication skills
A minimum of five (5) years of experience in media planning, digital, marketing, marketing research of which three (3) years of work experience in advertising and programmatic including execution and optimization of digital campaigns through DSP and ad serving platform technologies
Expertise in Audience Segmentation, Personalization, Marketing, Media/Investment strategy, Ad Servers/Tag Management platforms (CM360, Flashtalking, etc) and Ad Verification Vendors (DoubleVerify, IAS, Moat, etc)
Expertise with Rich Media ad formats and vendors
Experience with Social Media and Native platforms
Extensive experience with pixels, data collection and measurement partners
Experience managing and improving workflows across multiple stakeholders
Strong campaign management and troubleshooting skills
Service-oriented, with an understanding and inclination towards good client service
High competency level in MS Office products including Excel and PowerPoint is a must
Ensure there is a focus on accountability and performance, with clear line of sight between organization strategy and individual goals
Strong Project Management experience

Nice To Haves

Bachelor's degree preferred (media, marketing, STEM, or economics focus a plus)
Bachelor's degree in marketing, advertising, communications, math, economics, or related field
Experience in SQL, NoSQL, Python and Javascript a plus
Familiarity with Retail Media Networks a plus

Responsibilities

Serve as the go-to expert on search and social platforms including Google Ads, Meta Ads Manager, TikTok Ads Manager, LinkedIn Campaign Manager, Amazon Ads, Snapchat, X, and Reddit
Own hands-on setup, QA, and troubleshooting directly within platform UIs — diagnosing delivery, targeting, and tracking issues at a technical level
Stay current on platform updates, new ad formats, and industry best practices across the search/social landscape, including enterprise tools like SA360 and Skai
Design and stand up the operational processes, workflows, and documentation needed to support search/social campaign execution at scale
Build out the team structure for the practice as it grows, including defining roles, workflows, and quality standards
Partner with leadership on go-to-market planning for the search/social offering, including resourcing and capacity planning
Establish QA and reporting standards consistent with Infillion's broader ad ops practices
Lead client conversations on search/social strategy, campaign setup, and performance, acting as the primary SME in these discussions
Present performance recaps, optimization recommendations, and strategic narratives directly to clients
Translate platform-level data into actionable insights and growth opportunities for client accounts
Partner with Client Services and Sales Strategy to scope and support new search/social business
Collaborate with the programmatic Campaign Management team to support omnichannel strategy conversations, bringing a high-level understanding of DSP mechanics, KPIs, and trafficking to those discussions
Work with Production and Ad Ops leadership to align search/social workflows with existing operational standards