Senior Manager, Search Marketing

Hometap•Boston, MA

1d•Remote

About The Position

Here at Hometap, we’re collaborative, passionate, and always ready to roll up our sleeves to create solutions that help people get more out of homeownership — and out of life. Our first product, a home equity investment, gives homeowners the opportunity to quickly access the equity they’ve built in their home to pay for what’s most important to them, from handling debt to finally making much-needed renovations, without taking on debt. We work hard, and have some fun along the way, too. The Boston Globe and Forbes have recognized us as a great place to work, and we’ve been honored for our commitment to innovation in the fintech space by Inc. , HousingWire , and more! In case you need any more convincing, we also provide competitive compensation, healthcare coverage, generous PTO, a meaningful equity package, and a strong culture with plenty of opportunities for team-building and camaraderie. Interested in joining us on our mission to make homeownership less stressful and more accessible? We’d love to talk. Search is our highest-intent, highest-volume customer acquisition channel, and we’re looking for the person to take it to its next level. As Senior Manager, Search Marketing, you’ll own Hometap’s paid search program end-to-end across Google and Bing, managing a program in the $10–30M range with a clear mandate to scale efficiently and responsibly. You are a hands-on paid search expert who thrives on ownership — you’re in the platforms, you drive the strategy, and you hold yourself personally accountable for performance. You combine deep technical fluency with strong analytical instincts, and you know how to turn data into decisions that improve CPL, conversion rate, and business outcomes. Hometap is in many ways still a category-building exercise — most homeowners don’t know a home equity investment exists yet, and search is a key part of how we introduce the concept and create demand. You’ll need to think simultaneously like a performance marketer (efficiency, measurement, scale) and a category architect (how do we capture and create demand for something consumers are still learning about?). You're energized by the opportunity to build. You work well across Growth, Brand/Creative, and Product, communicate performance clearly to leadership, and show up to cross-functional conversations with a real perspective to share.

Requirements

7+ years of hands-on paid search experience, including at least 3 years managing programs of $5M+ in annual spend — ideally with experience scaling a program toward the $10–30M range
A demonstrated track record of scaling a paid search program (ideally during a build phase), including the ability to identify and capture new pockets of growth
Deep hands-on expertise across Google Ads and Microsoft Advertising: campaign structure, Smart Bidding, SA360 (or equivalent), Performance Max, audience signal layering, and ad copy testing
Deep experience working with lagged or downfunnel conversion data: long consideration cycles, offline conversion events, multi-touch attribution, or any environment where the click-to-close journey is complex and the feedback loop is slow
Experience in categories where consumer education is part of the search challenge — products or services where you’re meeting searchers mid-consideration, not just capturing bottom-of-funnel demand
A data-first mindset paired with the judgment to act under uncertainty; you build your own measurement frameworks, pressure-test assumptions, pull your own data, and know the difference between signal and noise
Strong cross-functional communication: equally comfortable presenting channel strategy to senior leadership and digging into query-level data with an analyst
Comfort working autonomously in a remote-first environment — setting your own direction, managing time and priorities, and delivering with a high degree of accountability
A bias toward ownership — you thrive in environments where you hold both autonomy and accountability

Nice To Haves

Experience building or scaling in-house paid search capability
Fintech, financial services, or other high-consideration consumer category experience

Responsibilities

Own day-to-day strategy and execution across paid search programs on Google Ads and Microsoft Advertising, from campaign architecture to bidding logic to ad copy strategy
Manage a $10–30M annual search budget with full accountability for CPL, conversion rate, and contribution to capital deployment targets
Build and maintain keyword architecture, match type strategy, ad group structure, and negative keyword management
Write and test ad copy in collaboration with creative; own the ongoing A/B testing and optimization cadence
Scale the program intelligently: find efficiency where others haven’t looked, and build a case for incremental investment when the data supports it
Build and maintain measurement frameworks that account for Hometap’s longer, offline-influenced conversion cycle — from click to completed investment — and use lagged conversion data to inform real-time optimization decisions
Partner with Analytics, and other teams to integrate downfunnel performance signals into search bidding, budgeting, and channel strategy
Stay ahead of platform changes — Smart Bidding, Performance Max, audience layering, automation — and translate emerging capabilities into actionable strategy
Consider the use of AI-based tools to identify optimizations, enhancements, and patterns in the data that could power gains in search campaigns
Manage and hold accountable agency partners and platform relationships (Google, Microsoft, and key SEM tooling vendors), setting clear expectations and measuring against them