Senior Manager, Sales Product Enablement

Zillow

2d•Remote

About The Position

This role leads a team of sales product enablement program managers who own end-to-end; scoping problems, designing solutions, creating enablement content, delivering programs, measuring adoption, and iterating based on results. The Senior Manager partners closely with Sales Leadership, Product, Marketing, Business Operations, and other stakeholders to translate operational and product changes into actionable, high-impact certifications, process documents, learning engagements, and guided practice files. The Senior Manager will set the direction for the team, guiding goal-based outputs through excellent coaching, accountability, and prioritization. By improving sales effectiveness and influencing critical performance metrics, this role helps elevate the performance of the sales team and advance the organization’s GTM priorities.

Requirements

10+ years of experience in sales, sales enablement, field enablement, product marketing, or related fields.
Proven track record designing and delivering sales enablement initiatives that drive measurable sales outcomes.
Demonstrated ability to manage cross-functional initiatives without direct authority.
Deep understanding of sales motions, GTM execution, and performance drivers.
Strategic thinker who can translate high-level business goals into executable programs.
Highly organized with strong project and program management skills.
Excellent written and verbal communication skills, able to influence senior stakeholders.
Data-driven mindset with ability to measure, analyze, and iterate on program outcomes.
Comfortable operating in ambiguity and building scalable solutions.
Trusted partner with executive presence and a bias for action.

Responsibilities

Set the priority, direction, outputs, and SLAs for all product enablement development for the selling org.
Scope challenges, gather insights, and design high-impact solutions that improve sales performance.
Drive excellence in certification execution, documentation of product and process, and launch communications.
Translate operational and product changes into clear, actionable programs that drive adoption and results.
Develop materials to on-board new hires on core/strategic suite of products.
Catalog product knowledge documentation in a way that is easy to search, find, and use.
Own governance and accountability for those updating core materials.
Partner closely with Product, Marketing, Business Operations, and other stakeholders to align enablement with product launch timelines.
Serve as the subject-matter expert and trusted advisor for sales on product changes.
Maintain strong feedback loops to ensure programs are relevant, scalable, and high-impact.
Design, develop, and deliver high-quality enablement content, including playbooks, guides, process documents, frameworks, and workshops.
Lead live and virtual sessions, coaching managers and sellers on adoption of new processes and tools.
Pilot and iterate on new approaches to maximize learning, adoption, and behavioral change.
Define and execute against success metrics for the team.
Translate output metrics into actionable input driven programming.
Analyze adoption trends providing insights on product adoption.
Lead content updates to increase adoption of core products.
Promote ideas and change where scalability and impact are clear.
Be scientific in your approach to hypothesis testing and launching.