Senior Manager, Sales Operations

Hugo

About The Position

As Senior Manager, Sales Operations, you will lead the structure, organization, and execution that powers Hugo’s mid market GTM engine. Reporting to the Head of Revenue Operations, you will oversee a small team of Sales Administrators and RevOps staff who execute critical sales motions including campaign execution, contact research, account prep, competitive intelligence gathering, sequencing builds, and outbound support. Your mandate is to bring clarity, order, and predictable execution to the revenue organization. You will build processes, strengthen systems, enforce standards, and ensure the sales team has the support they need to operate efficiently. You will manage incoming requests, translate them into structured workflows, and ensure your team delivers quality output on time. This role is ideal for someone who is deeply operational, people oriented, and thrives in a high velocity environment. You are part coach, part project manager, and part systems thinker.

Requirements

Strong people leader with a coaching mindset; able to develop early career talent into high performers.
Organized operator with the ability to bring structure to ambiguous environments.
Exceptional project management skills with strong follow through and attention to detail.
Comfortable working with data, reporting, and pipeline analysis.
Clear communicator who can translate complex requests into structured workflows.
Technically confident with sales tools and systems including CRM and workflow platforms.
Thrives in fast paced environments and enjoys solving operational challenges.

Nice To Haves

Experience managing a Sales Operations or Sales Administration function is a plus.
Experience working in or supporting mid market B2B or digital native companies preferred.
Familiarity with HubSpot, Monday.com, and modern sales tech tools.
Experience in BPO, professional services, or tech enabled services is a plus but not required.
Africa First talent strongly encouraged to apply.

Responsibilities

Team Leadership
Build, coach, and lead a small team of Sales Administrators and Sales Ops contributors.
Establish clear expectations, workflows, and quality standards for task execution.
Create a culture of accountability, accuracy, and speed.
Process and Project Management
Own and optimize the intake and prioritization process for all Sales Operations requests.
Set up structured workflows for campaign builds, sequencing, contact acquisition, account enrichment, and competitive research.
Ensure requests are completed with consistent quality and delivered on time.
Develop documentation, SOPs, checklists, and templates that improve team efficiency.
Sales Technology Ownership
Own and administer Hugo’s sales technology stack including HubSpot, Monday.com, and connected systems.
Partner with internal teams to ensure clean data hygiene and accurate reporting.
Identify opportunities to simplify workflows or automate manual steps.
Pipeline and Performance Insights
Conduct recurring pipeline analysis to surface trends, gaps, and areas requiring focus.
Deliver weekly reporting to Sales Leadership with clear insights and recommended actions.
Monitor activity performance across outbound and inbound motions.
GTM Support
Support campaigns and motions targeting mid market digital native and B2B organizations.
Ensure the sales team has the research, tools, and operational support needed for effective outreach.
Coordinate with Marketing Operations on lead flows, contact quality, and segmentation when relevant.
Cross Functional Collaboration
Partner with the broader Revenue team to ensure alignment across campaigns and reporting.
Work with RevOps leadership to improve the effectiveness of systems, dashboards, and process flows.