Senior Manager, Roundel Go-To-Market Strategy - Marketplace

Target•Minneapolis, MN

10d•$95,000 - $171,000•Hybrid

About The Position

Roundel is Target’s entry into the media business, a sell-side business built on the principles of first party (people based) data, brand safe environments and proof that our marketing programs drive business results for our clients. We operate with the ethos of trust and transparency and that media works best when it works in everyone’s best interest. At the very root of that, Roundel is here to drive business growth for our clients, and redefine “value” in the industry by solving core industry challenges vs. copy current industry methods of operation. We are here to drive a key growth initiative for Target and to lead the industry to a better way of operating. As Sr Manager, Go-To-Market Strategy you will… Play an integral role in coordinating, executing, and scaling all go-to-market activities across Roundel. This will require leveraging a detailed understanding of the Retail Media landscape to identify opportunities that advance our strategic positioning and deliver on our growth objectives. You will work in close partnership with a diverse stakeholder group across Roundel and broader Target to implement these strategies – ensuring robust cross-functional alignment at each step of the way. You will be a strategic thought leader, possess excellent stakeholder management capabilities, and have a good understanding of marketing, media products, and the digital industry. A successful candidate will be an integral member of the Roundel Partner Go-To-Market Strategy team, specifically reporting to the Director, Partner Go-To-Market Strategy.

Requirements

Bachelor's degree or equivalent experience
6+ years of experience in Sales Strategy & Operations, Digital Media, Product Management, Merchandising, Management Consulting, or equivalent experience in an organization
Experience working with product or technical teams
Comfortable navigating ambiguity, demonstrating a bias for action to drive business results
Strong analytical problem-solving skills and attention to detail
Ability to analyze and synthesize complex information into actionable insights and recommendations
Familiarity working with search tactics and strategies
Proven project management skills with experience leading cross-functional initiatives
Track record of continuous improvement – leveraging experiences and setbacks to drive professional growth
Excellent written and oral communication skills

Responsibilities

Be a commercial strategist for Roundel’s rapidly growing media business
Drive key aspects of Roundel’s go-to-market strategy focused on the Target+ marketplace
Identify and develop new strategies and partnerships that support our growth objectives, increase our value proposition to our customers, and deepen our strategic positioning
Partner closely with the cross-functional stakeholders in Sales and Account Management, Performance and Insights, Product, and Operations to support their strategy development and execution
Drive analyses using internal and external data sources to define / inform our go-to-market strategies across products
Lead strategic initiatives and planning rhythms for the broader Roundel sales organization
Collaborate with other GTM team members on pricing strategy and pricing operations processes for subset of Roundel’s product portfolio