Senior Manager - Risk & Reputation

Samsung•Plano, TX

4d•Onsite

About The Position

Samsung Electronics America, Inc. (SEA) is seeking a Senior Manager of Risk & Reputation to join their Corporate Communications team. This role is responsible for executing a US-media strategy to enhance Samsung's position as a leading and trusted brand by increasing positive sentiment and brand profile. The Senior Manager will proactively identify potential threats to the brand, demonstrate confidence in crisis situations, and work as a key player on a specialized team focused on strategic action against threats and anticipating risks to the company's reputation in the U.S. The role reports directly to the Director of Risk & Reputation.

Requirements

Bachelor’s degree in Communications, Public Relations, Journalism, or a related field.
Minimum of 8+ years of relevant experience in risk management, corporate communications, journalism, or a related field.
Experience working directly with journalists, editors, and members of the media.
Experience writing PR materials (e.g., press releases, pitch decks, story development).
Experience managing PR agencies and technology vendors.
Experience optimizing technology to continually improve the effectiveness of media measurement tools.
Experience collaborating and leading discussions on handling large-scale issues with executives.
Experience designing training for all levels - Executives, leaders, and SEA employees.
Experience with crisis management, understanding key risks, developing objectives and a strategy for addressing risks, and leading teams to a desired outcome.
Experience developing a communication strategy (e.g., intake sessions with VPs and above, advance planning for key events, media training) and establishing a governance process for managing requests from executives for PR/Media support.

Responsibilities

Lead a multi-year strategy to evolve SEA’s reputational risk and crisis management program.
Provide expertise on key issues and deliver advisory support to executives in response to national media stories.
Monitor global brand risks.
Deliver in-depth situational reports and executive coverage reports on crisis response.
Collaborate with internal stakeholders to monitor and analyze external trends and issues that could impact the company’s reputation.
Educate non-US executives on crisis management and crisis communications.
Analyze the media landscape and provide strategic advisory support to executives on engaging with the media.
Drive a data-driven strategy with domestic and international media.
Drive and lead key projects and activities to support SEA Corporate Communications such as writing press releases, press interviews, and Samsung Spotlight moments (e.g., CES, Unpacked).
Facilitate executive-level coaching on media policies, Q&A, media engagement, and ensure message continuity across SEA speakers.
Design intelligence reports to bolster information for the PR community and develop media insights reports.
Lead crisis management efforts by coordinating response plans and ensuring timely communication with key stakeholders.
Provide strategic guidance on reputation management initiatives to align with corporate objectives.
Conduct regular risk assessments and report findings to senior leadership for informed decision-making.