Senior Manager, Revenue Strategy

The Armour Group Limited•Halifax, NS

About The Position

At The Armour Group Limited, we are committed to excellence, professionalism, integrity, and achieving high-quality results. The Armour Group Limited is one of Atlantic Canada’s leading hospitality, development, and construction companies. With more than 50 years of history, our multi-generational practice is dedicated to the principles of excellence and guided by a mandate to create a “sense of place” through our work. Our hotel holdings continue to grow, presenting a diverse and challenging opportunity for the right candidate. Our properties include Muir Hotel, Delta Hotels by Marriott Dartmouth, and the Barrington Hotel, The Armour Group Limited is seeking a Senior Manager of Revenue Strategy to lead portfolio-wide revenue strategy, forecasting, and performance analysis across our hotel assets. This role is responsible for translating complex revenue, market, and financial data into clear insights and actionable recommendations for General Managers and senior leaders. The successful candidate will bring a highly analytical, commercially focused approach to pricing, demand planning, channel strategy, profitability analysis, and long-range revenue optimization.

Requirements

Relevant education or experience in finance, hospitality, revenue management or a related field.
Experience using data, reporting, forecasts, budgets, or market trends to support business decisions.
Strong Excel, analytical, communication, and relationship-building skills.

Nice To Haves

Hotel, multi-property, revenue management system, STR, Opera, or business intelligence experience is considered an asset.

Responsibilities

Lead the revenue strategy for hotel portfolio, developing and executing short- and long-term strategies that maximize rooms revenue, RevPAR, profitability, and market share across all properties.
Provide strategic oversight of inventory, pricing, restrictions, channel performance, and demand management to ensure optimal availability, rate positioning, and revenue capture across transient, group, corporate, and catering segments.
Partners with General Managers, property leadership, sales, reservations, and brand teams to align revenue strategies with business objectives, market conditions, brand standards, and owner expectations.
Lead weekly revenue meetings, quarterly business reviews, forecasting discussions, and performance planning, providing clear insight, recommendations, and accountability for revenue outcomes.
Analyze revenue, sales, market, STR, brand, and third-party data to identify trends, risks, need periods, and profit opportunities; translate insights into actionable strategies for senior leaders and property teams.
Oversee the development of weekly, period, and long-range forecasts, including rooms and catering revenue by segment, to support budgeting, staffing, operational planning, and financial decision-making.
Ensure revenue management systems, reservation platforms, reporting tools, eCommerce channels, promotions, and distribution strategies are used accurately, consistently, and effectively across the portfolio.
Lead the annual and preliminary budgeting process for each hotel, supporting revenue targets, performance assumptions, and strategic growth plans.
Drive continuous improvement by challenging existing processes, strengthening reporting practices, improving system adoption, and identifying innovative opportunities to increase revenue and profitability.
Manage, coach, and develop the Revenue Analyst, providing day-to-day leadership, performance guidance, professional development, and support for departmental priorities.