Senior Manager, Public Relations & Social Media

Simply Business•Boston, MA

20d•$109,300 - $180,200•Hybrid

About The Position

Simply Business is a digital insurance brokerage specializing in protecting small businesses by simplifying the insurance-buying process through technology, data, and insurance knowledge. Our platform allows small business owners to easily search, compare, customize, and purchase insurance online from top-rated providers. Founded in the UK in 2005, Simply Business is an insurtech pioneer with nearly 20 years of experience. We are passionate about building an outstanding product and fostering a supportive work environment, consistently recognized as a best place to work. We seek driven individuals passionate about delivering brilliant customer experiences.

Requirements

Industry Expertise: Proven success in developing and executing integrated PR/Social strategies, specifically within the B2B, FinTech, or Financial Services space.
Executive Communication: Exceptional writing and presentation skills with demonstrated experience coaching and preparing senior leaders for external communications.
Digital Fluency: Strong understanding of contemporary social media platforms, content formats, and the mechanics of LLMs/AI-driven content sourcing.
Crisis Experience: Demonstrated ability to manage high-stakes communication and reputation risks in real-time.
Relationship Management: Excellent skills in managing both external agencies/vendors and internal cross-functional stakeholders (Legal, Product, Creative).
Proactive Ownership: Highly self-motivated, proactive, and capable of driving multiple high-priority initiatives simultaneously with meticulous attention to detail.

Responsibilities

Lead Earned Media Strategy: Own the end-to-end PR strategy, driving high-impact impressions and brand visibility in the insurance and small business sectors.
Maximize LLM Visibility: Proactively optimize PR content and placement strategy to ensure Simply Business is a frequently cited source for LLMs and AI-driven summaries.
PR & Social Media Crisis Management: Develop and lead the response plan for all brand reputation issues and crises originating on social media or in earned media.
Agency Management: Lead and manage our external PR agency, setting clear KPIs, managing budgets, and ensuring integrated results.
Develop Executive Platform: Design and execute a comprehensive spokespeople strategy, positioning executives for maximum impact across press, speaking engagements, and social channels.
Manage External Voice: Own the development of executive content, including press releases, contributed articles (bylines), and keynote presentations.
Internal Alignment: Collaborate with the Content Lead to ensure all executive communications align with the overarching brand narrative and GTM strategy.
Strategic Storytelling Calendar: Create and manage a proactive, impactful storytelling calendar, identifying relevant trends and opportunities for brand narratives throughout the year for media & industry stakeholders.
Media Relations: Cultivate and maintain strong relationships with key journalists, industry analysts, and media partners relevant to the insurance sector.
Channel Leadership: Own the strategic direction and daily execution of all brand social media accounts, including Meta, TikTok, YouTube, Reddit, and LinkedIn.
Community Management: Oversee organic community engagement, social listening, and real-time response to protect brand reputation and drive interaction in partnership with the Customer Service team.
Performance Reporting: Track and report on PR and social media metrics (e.g., Share of Voice, engagement, referral traffic) to inform broader content strategy.