Senior Manager, Project Management Brand Activation (Member’s Mark)

Walmart • Bentonville, AR

2d • Onsite

About The Position

This role translates the Member’s Mark vision into high-stakes brand activations that build trust and credibility. By owning our most visible touchpoints, you define how members and stakeholders experience and perceive the brand throughout the year. As Senior Manager of Project Management for Brand Activation, you’ll lead the strategy and execution of tentpole events and campaigns like Year Beginning Meeting, Member’s Mark Month, and Supplier Summit—ensuring they land with clarity, consistency, and impact across every touchpoint. You’ll operate at the center of Marketing, Site, Operations, and Merchandising—turning big brand ideas into coordinated, end-to-end executions that show up seamlessly for members and stakeholders alike. Success in this role means delivering flawless activations at scale, strengthening how cross-functional teams plan and execute together, and elevating Member’s Mark as a brand.

About the team: The Member's Mark Brand Strategy & Operations team leads the development and activation of our brand vision. Serving as the central hub for brand strategy, planning, and execution, the team aligns cross-functional partners to ensure consistent brand presence across marketing, digital, and experiential platforms. This collaborative group drives business plans, monitors brand performance, and supports communication strategies that enhance customer engagement. With a focus on strategic leadership and operational excellence, the team fosters a results-oriented environment that advances brand growth and delivers value across multiple channels.

Requirements

• Experience leading large-scale brand activations, campaigns, or events that required tight cross-functional coordination
• Strong brand instincts—you understand how details across channels add up to a cohesive brand experience
• Deep expertise in project/program management in highly matrixed environments with multiple stakeholders
• Proven ability to orchestrate across Marketing, Operations, Digital/Site, and Merchandising teams
• Confidence operating in high-visibility situations where timelines are fixed and execution needs to be right the first time
• Ability to balance big-picture thinking with detailed execution, ensuring nothing falls through the cracks
• Strong decision-making and prioritization skills, especially when managing competing demands across teams
• A track record of improving how cross-functional teams plan and execute together, not just delivering one-off projects
• Clear, direct communicator who can drive alignment, push for clarity, and hold teams accountable
• Bachelor’s degree in Business, Finance, Computer Science, or related field and 4 years' experience in business, operations, analytics, or related area OR 6 years' experience in business, operations, analytics, or related area.
• 2 years’ supervisory experience.
• 3 years’ project management experience.

Nice To Haves

• Managing small or medium scale change initiatives
• Master’s degree in Business Administration, Economics, or related field
• Project Management Certification
• Six Sigma certification

Responsibilities

• Own the end-to-end activation strategy and execution for key Member’s Mark tentpole moments (e.g., Year Beginning Meeting, Member’s Mark Month, Supplier Summit)
• Build and drive integrated project plans that connect marketing campaigns, in-club/site experiences, and operational readiness into one cohesive execution
• Lead cross-functional planning forums, ensuring Marketing, Site, Ops, and Merch teams are aligned on timelines, deliverables, and success metrics
• Translate brand vision into clear executional roadmaps, ensuring every detail ladders back to the intended member experience
• Anticipate breakdowns across teams (timing, dependencies, resourcing) and proactively resolve gaps before they impact delivery
• Serve as the central point of coordination and accountability across all activation workstreams—bringing structure to highly matrixed efforts
• Drive post-activation retrospectives, identifying what worked, what didn’t, and how to continuously improve future brand moments
• Elevate how work gets done by implementing repeatable playbooks and standards for planning and executing large-scale activations
• Influence senior leaders and partners to stay aligned on priorities, tradeoffs, and what “great” looks like

Benefits

• Health benefits include medical, vision and dental coverage
• Financial benefits include 401(k), stock purchase and company-paid life insurance
• Paid time off benefits include PTO, parental leave, family care leave, bereavement, jury duty, and voting.
• PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes.
• short-term and long-term disability
• company discounts
• Military Leave Pay
• adoption and surrogacy expense reimbursement
• Live Better U is a company paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager