Senior Manager, Programmatic & Yield Operations

Best Buy•Richfield, MN

2d•Hybrid

About The Position

As a Senior Manager, Programmatic & Yield Operations, you’ll be the operational backbone of Best Buy Ads’ programmatic business, ensuring our ad supply is priced, trafficked, and transacted at peak efficiency across our platform ecosystem. Day to day, you’ll manage our core ad tech stack, including Google Ad Manager, Magnite, and PIO, owning everything from inventory setup and floor pricing to rate card management, deal execution, and monitoring. You’ll lead a team of specialists while serving as the go-to expert for platform operations, troubleshooting, and cross-functional escalations. If you’re a hands-on operator who thrives in a fast-moving environment and knows programmatic infrastructure inside and out, this role was built for you. Best Buy Ads is a key part of our company’s business strategy, as we deliver business results by partnering with leading brands to captivate audiences, drive engagement, and provide measurable impact. This role is hybrid, which means you will be required to work some days at our Best Buy office in Richfield, Minnesota, or New York City, and some days virtually from home or another non-Best Buy location. Candidates outside these metro areas may qualify for remote work. The recruiter or hiring manager will provide more details during the hiring process.

Requirements

7 years of experience in ad operations or programmatic advertising within a retail media network
3 years managing and developing operations or ad tech teams
3 years of deep hands-on expertise with Google Ad Manager (GAM) and Magnite
3 years of experience with programmatic deal structures, including PMP, Programmatic Guaranteed, and Open Auction
2 years if experience with floor pricing, inventory management, and rate card governance
Strong analytical and problem-solving skills, with the ability to translate performance data into operational decisions
Demonstrated ability to collaborate effectively in cross-functional, matrixed environments

Nice To Haves

Hands-on experience with Amazon DSP or other SSP/DSP platforms
Familiarity with CTV or streaming inventory operations
Proven ability to adapt to changing tools, priorities, and market conditions
Demonstrated success partnering closely with analytics, product, and sales teams to drive business outcomes

Responsibilities

Manage day-to-day operations across GAM, Magnite, and Placements.io, including inventory setup, trafficking, and platform configuration
Own floor pricing, rate card strategy, product-to-placement mapping, and execution across guaranteed and auction-based ad products
Execute and optimize programmatic deal management across PMP, Programmatic Guaranteed, and Open Auction channels
Monitor yield performance, sell-through, and revenue pacing, using critical thinking to surface monetization opportunities and operational improvements
Troubleshoot platform, delivery, and partner issues, serving as the primary point of escalation while collaborating across teams to drive resolution
Lead, develop, and grow a team of yield operations specialists, fostering adaptability, operational rigor, and continuous improvement
Work closely with Sales, Media Planning, and Ads Ops to ensure our systems and tools are optimized to deliver commitments across our demand