Senior Manager - Programmatic Strategy

M+C Saatchi Group•New York, NY

7d•Onsite

About The Position

We are looking for an experienced Senior Manager - Programmatic Strategy who can support the growth of new and existing client’s programmatic investment across the US market to help achieve our agency growth strategy. A successful candidate has experience managing multiple workstreams and stakeholders and has an enthusiasm for programmatic media innovation and advertising. The ideal candidate will work towards revenue growth and demonstrate exemplary service and expertise within the programmatic and digital media space. You will be responsible for working across several accounts - working towards delivering exceptional account strategy, direction, and service. You will develop deep knowledge about the clients and their goals through positive relationships with key account leads, acting as a trusted programmatic expert.

Requirements

4+ years in an agency sales/client servicing role in the digital media and or programmatic space.
Proactive, self-starter who can use their own initiative to spot and leverage opportunities via innovation and forward-thinking.
Comfortable working with multiple stakeholders and leadership teams.
Application of industry & technical knowledge of internet functionality, the online advertising industry, trends, technologies, and pricing models.
Strong programmatic knowledge to meet client objectives.
A deep understanding of competitor programmatic solutions to convey USPs.
Experience working with programmatic Display, Video, and Mobile.
Excellent communicator at all managerial and leadership levels, with the ability to explain key concepts and strategies compellingly.
Agility and flexibility to solve problems.
Strong proficiency in Excel, Word and PowerPoint, especially in presentation skills.
Ability to work in the US.

Nice To Haves

CTV, Audio, DOOH experience.
Working knowledge of key programmatic DSPs (DV360, Trade Desk), Ad servers, Mobile Measurement tools.

Responsibilities

Lead the Programmatic strategy and assist in multi-channel agency pitches.
Deliver a world class service to agency account and planning teams, communicating well with agency colleagues and sharing knowledge to improve the reputation of programmatic investment.
Demonstrate programmatic leadership with a high-level knowledge of digital media, programmatic technology and industry to champion programmatic investment with agency account teams and end clients.
Work closely with FYND leadership to understand USP and up-sell/improve solutions based on market trends.
Drive business growth by increasing the adoption of FYND across media plans, assisting at the planning stage to ensure FYND’s programmatic offering is considered and advocating for programmatic solutions through data-led discussions.
Build strong relationships with key decision makers and stakeholders across the agency.
Articulate the value of FYND Media service for each client through effective and insightful data-led presentations.
Explain difficult data-led concepts and analysis in a story-driven discussion to educate and upsell ideas.
Act as a point of escalation for all top line programmatic queries and troubleshooting problems, deep-dives and be considered an expert in programmatic strategy and planning.
Ensure a complete understanding of end-to-end programmatic strategy and planning from a commercial and revenue front is adopted alongside how to address agency planning versus internal programmatic solutions.
Work with internal departments and carry out research to learn and articulate new value propositions and build case studies and other relevant material to drive client investment in programmatic solutions.
Lead business development pitches as the programmatic expert.
Create and amend programmatic collateral to support pitches and sell FYND’s programmatic solutions.
Create case studies to support the wider Business Development and account teams.
Work with marketing leads to help improve/create relevant programmatic content such as whitepapers or social media articles.