Advertising Operations (AdOps) & Programmatic Strategy Manager

Distilled

2d•Hybrid

About The Position

Distilled is looking for an Advertising Operations (AdOps) & Programmatic Strategy Manager to drive the company's Media Advertising Business. This role involves owning a significant multi-million euro advertising media revenue line across Daft, DoneDeal, and Adverts.ie. The primary focus will be on streamlining Ad Operations processes, automating manual tasks, and speeding up campaign delivery. Additionally, the role is responsible for optimizing programmatic revenue and identifying new revenue opportunities across both programmatic and direct media, while leading the Ad Ops team. Reporting to the Strategy & Business Development Director, this position requires collaboration with Sales, Product, Engineering, Analytics, and Marketing teams to deliver innovative advertising solutions. The ideal candidate possesses a strong understanding of publisher monetization and programmatic advertising, with a drive to simplify and streamline ad operations, and the ambition to grow media revenue through new products and customer acquisition.

Requirements

Experience streamlining and optimizing operational workflows within ad operations.
Relevant work experience in yield and performance optimization.
Strong written and verbal communication skills.
Demonstrated ability to collaborate with Direct Sales, Product, and Commercial teams.
Very strong analytical, strategic problem-solving, and decision-making skills.
Excellent planning, organizational, and time management skills.
Proactive in identifying issues and creating long-term solutions.
Thorough knowledge of the online advertising industry, the programmatic ecosystem, and marketplace trends.
Solid, hands-on understanding of ad-technology, particularly Google Ad Manager.
Strong attention to detail.
Strong internal drive with eagerness to take on more responsibility within a fast-growing organization.
Ability to roll up your sleeves and dig into and solve varied challenges.

Responsibilities

Streamline and optimize Ad Operations workflows, including trafficking, QA, reporting, and troubleshooting, across Daft, DoneDeal, and Adverts.ie, utilizing automation and AI tools.
Replace manual reporting with real-time dashboards and automated alerting for yield, programmatic revenue, and Supply Side Platform (SSP) delivery.
Lead, mentor, and inspire the Ad Ops team, fostering a culture of operational excellence and continuous improvement.
Collaborate closely with the DoneDeal and Daft Sales Teams to ensure clear communication and effective campaign delivery.
Set clear performance expectations and provide regular feedback to team members.
Recruit, hire, and onboard new Ad Ops team members as needed.
Own and grow the entire media revenue line (programmatic and direct) across Daft, DoneDeal, and Adverts.ie.
Optimize ad inventory availability and yield to maximize revenue growth.
Define optimal floor pricing strategies to maximize fill rate and CPM in conjunction with yield and Demand Partner Hubvisor.
Manage the Google Ad Manager account, SSP relationships, and technical ad stack, monitoring SSP delivery.
Troubleshoot ad units and monetization issues as they arise.
Define the programmatic and media advertising roadmap in conjunction with the Product and Commercial teams.
Identify monetization opportunities within the Google Programmatic account, via the Direct Sales team, and via third-party channels.
Develop new advertising products for direct sales.
Work effectively across multiple teams (Product, Sales) to create and implement integrated advertising solutions.
Stay informed about online advertising industry and marketplace trends to identify emerging revenue opportunities.