Senior Manager, Programmatic & Paid Social

Farber Debt Solutions

8d•Remote

About The Position

Farber is seeking a Senior Manager, Programmatic & Paid Social to join their Consumer Practice. This role reports to the Director, Performance Marketing and is responsible for leading the execution, optimization, and strategic advancement of Farber’s non-search paid media portfolio, with a primary focus on programmatic and paid social. The ideal candidate is a performance marketer with strong channel expertise, analytical thinking, operational discipline, and a test-and-learn mindset. This individual will oversee agency-managed media in the near term while helping to build Farber’s future-state capabilities across DSPs, paid social platforms, ad operations, and measurement. The role requires deep hands-on experience in programmatic and paid social, strong judgment on media strategy and channel economics, and a curiosity for how data, technology, and creative can drive efficient growth.

Requirements

7+ years of experience in digital media, with strong depth in programmatic, paid social, campaign optimization, and performance analysis.
Hands-on experience managing or overseeing campaigns across major DSPs, paid social platforms, ad servers, and related media tools.
Experience with The Trade Desk, StackAdapt, DV360, CM360, Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads Manager, Reddit Ads, and Google Ad Manager is strongly preferred.
Strong understanding of paid social campaign structure, amplification and boosting tactics, audience strategy, creative testing, and platform-specific optimization levers.
Strong working knowledge of tracking methodologies, attribution, full-funnel measurement, and performance evaluation across programmatic and paid social.
Fluency in pixel implementation, UTM governance, taxonomy standards, and media data hygiene best practices.
Strong proficiency with Google Analytics and media measurement or attribution platforms.
Ad operations exposure, including trafficking and QA, creative specs and asset management, click tracker and UTM setup, pixel troubleshooting, and familiarity with verification and brand safety tools such as IAS, DoubleVerify, and MOAT.
Exposure to placement setup, creative rotation, discrepancy troubleshooting, documentation standards, and workflow management across agency and in-house teams.
Exposure to Dynamic Creative Optimization concepts, testing methodologies, or tools is considered an asset.
Hands-on experience with DCO platforms such Hunch and Smartly or related workflows is a plus, but not required.
Curiosity about creative automation, personalization, and emerging ad tech capabilities, including how DCO can support smarter testing and more relevant messaging.
Strong strategic thinking, analytical rigor, and problem-solving ability in a fast-moving environment.
Excellent communication skills, with the ability to turn complex performance data into concise, actionable recommendations for stakeholders.
Bachelor’s degree or equivalent experience.

Nice To Haves

Experience with The Trade Desk, StackAdapt, DV360, CM360, Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads Manager, Reddit Ads, and Google Ad Manager is strongly preferred.
Hands-on experience with DCO platforms such Hunch and Smartly or related workflows is a plus, but not required.

Responsibilities

Own day-to-day oversight of Farber’s non-search paid media investment across programmatic and paid social, ensuring campaigns are executed effectively, paced accurately, and optimized against business goals.
Partner closely with agency teams and platform partners to manage campaign setup, trafficking coordination, QA, pacing, monitoring, and optimization across DSPs and paid social platforms.
Drive media strategy and execution across display, online video, CTV, OTT, and paid social channels.
Lead paid social campaign oversight through the agency across platforms such as Meta, TikTok, Reddit, and other relevant channels, ensuring campaigns align with audience strategy, acquisition goals, creative best practices, and channel economics.
Manage paid amplification and boosting of owned social content, helping identify high-priority content and brand moments that warrant paid support to extend reach, engagement, and downstream conversion opportunities.
Identify and address performance issues quickly through bid, budget, audience, placement, inventory, and creative adjustments across both programmatic and paid social.
Support dynamic testing and iteration across campaigns, including working with agency and creative partners on approaches such as Dynamic Creative Optimization (DCO) to improve message relevance, efficiency, and scale.
Ensure strong campaign foundations through proper tagging, pixel implementation, naming conventions, and media data hygiene.
Translate platform and analytics data into clear, actionable insights that explain performance drivers, optimization decisions, risks, and growth opportunities.
Analyze media mix, channel allocation, budget distribution, forecasting, and pacing against lead generation and acquisition targets.
Partner with Analytics and agency teams to interpret performance across daily, weekly, and monthly reporting cadences and turn findings into action.
Drive a disciplined testing agenda across audience, best practices, placements, landing pages, and channel tactics, including A/B testing and, where relevant, DCO-informed approaches.
Evaluate performance across the funnel, balancing efficiency, scale, lead quality, and downstream business impact.
Shape audience-first, first-party data-informed media strategies that improve targeting, channel mix, and investment efficiency across non-search paid media.
Help define how programmatic and paid social work together across the funnel, including retargeting strategy, sequential messaging, reinforcement, and cross-channel learning.
Assess new tools, platform features, and emerging media opportunities with a practical lens on business value, scalability, measurement, and operational fit.
Bring curiosity to evolving optimization capabilities with agency partners, including DCO usage and workflows, and help evaluate where these approaches could add value.
Partner closely with Digital Marketing, Analytics, Web, Social, Brand, Content, and agency teams to align paid media plans with broader business priorities and improve performance across the digital ecosystem.
Help raise the bar on media operations, campaign governance, documentation, and performance standards as Farber matures its in-house capability.
Mentor junior team members where applicable, supporting strong execution, channel development, and professional growth.