Senior Manager, Product Marketing

Walmart•Irvine, CA

21d•$108,000 - $216,000•Onsite

About The Position

The Senior Manager, Product Marketing, leads strategic initiatives to drive product awareness and adoption through data-driven market research and effective stakeholder engagement. This role requires the ability to influence varied audiences, develop comprehensive marketing plans, and deliver compelling presentations that align with business objectives. The position demands expertise in analyzing market trends, coordinating cross-functional partnerships, and guiding product positioning to accelerate growth. The successful candidate will foster collaboration, provide insightful feedback, and ensure marketing communications effectively support organizational goals while maintaining the highest standards of professionalism and integrity. About the team: The VIZIO B2B Product Marketing team leads the go-to-market strategy for data and advertising products across the VIZIO platform, including Home Screen, CTV, Programmatic, and Data. This team aligns product capabilities with market needs, clearly communicating the value of VIZIO’s advertising and data offerings. They support product launches, provide enablement resources, and deliver competitive insights. Collaborating closely with stakeholders, the team uses data analysis and strategic marketing to drive product adoption and business growth, ensuring effective communication and alignment across ads and data organizations.

Requirements

Proven expertise in product marketing, including market research methodologies and marketing communications.
Strong business communication skills with the ability to influence stakeholders and present clear, data-driven narratives.
Experience in stakeholder engagement, building and maintaining effective internal and external partnerships.
Ability to analyze market data and customer insights to inform strategic marketing plans and product positioning.
Demonstrated leadership in coaching and mentoring teams to adopt advanced marketing tools and practices.
Proficiency in developing and delivering product training, demos, and marketing materials to drive product adoption.
Commitment to ethical standards, integrity, and fostering collaborative business relationships.
Bachelor’s Degree in Marketing, Business Administration, or related field and 3 years' experience in Marketing, Business Administration, or related field.
6 years' experience in Marketing, Business Administration, or related field.

Nice To Haves

Masters: Business Administration

Responsibilities

Define product positioning and messaging, and create compelling content to differentiate VIZIO in the marketplace.
Collaborate cross-functionally with Sales, Client Services, Product, and Partner teams to develop and execute go-to market plans
Develop marketing materials and processes to support product launches.
Manage product launch timing and communication with stakeholders.
Provide feedback and direction to external creative and PR agencies
Conduct qualitative and quantitative research to inform product roadmaps.
Conduct competitive analyses and formulate actionable takeaways.
Build business requirements documents for product teams that outline the objectives and needs of the Ad Sales business and Advertisers
Analyze internal data to enhance the VIZIO A value proposition
Develop and deliver clear, data-driven presentations and proposals to influence stakeholders and drive alignment across business units.
Manage end-user training programs to improve client proficiency and product utilization.