Senior Manager, Product Marketing
Internet Brands•El Segundo, CA
•$100,000 - $199,999
About The Position
The Senior Manager, Product Marketing sits between strategy and execution, translating high-level product marketing direction into scalable programs, processes, and deliverables. This role leads a small team, owns the product marketing strategy and research function, and drives rigor and consistency across go-to-market, positioning, and enablement efforts.
Requirements
- 6–8 years of experience in B2B product marketing or closely related roles
- 1–3 years of people management experience (or demonstrated leadership of peers/projects)
- Proven experience leading research-driven product marketing initiatives
- Strong analytical skills with experience synthesizing qualitative and quantitative insights
- Excellent written and verbal communication skills
- Demonstrated ability to manage complex, cross-functional initiatives
Responsibilities
- Translate product marketing strategy into repeatable frameworks, templates, and deliverables
- Refine and evolve positioning, messaging, and differentiation across the portfolio
- Ensure consistency of narratives across launches, sales materials, and enablement assets
- Own key components of launch planning, including: Packaging and bundling inputs, Sales enablement frameworks, Standardized launch checklists and timelines
- Develop and refine scalable templates for launches, collateral, and enablement materials
- Identify process gaps and recommend improvements to increase efficiency and impact
- Lead ongoing market intelligence efforts, including: Competitive tracking and battlecards, Win/loss synthesis and trend analysis, Customer and prospect interviews, Market and segment insights to inform positioning and roadmap inputs
- Maintain a centralized repository of product marketing insights
- Partner with Product and Strategy teams to translate insights into actionable recommendations
- Manage and develop a small team of product marketers
- Set priorities, review deliverables, and ensure high-quality outputs
- Coach team members on positioning, storytelling, and stakeholder management
- Balance workload and clarify ownership across workstreams
- Serve as a primary product marketing partner to Sales Enablement and Revenue teams
- Collaborate closely with Product, Engineering, Operations, Finance, Legal, and Communications
- Represent Product Marketing in key cross-functional forums as needed
- Monitor product performance, adoption, and feedback post-launch
- Recommend optimizations to positioning, packaging, or enablement based on data and market feedback
Benefits
- health insurance options such as medical, dental, and vision coverage
- flexible spending accounts (FSA) for medical and dependent care
- short-term and long-term disability insurance
- life and AD&D insurance
- 401(k) retirement savings plan with a company match
- paid time off (PTO)
- paid holidays
- commuter benefits
- Employee Assistance Program (EAP)
- well-being coaching services
- voluntary benefits such as home, auto and pet insurance
- discounted legal and financial services
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
